By
Douglas ChanJanuary 16, 2025
Amongst the exhibits of Hong Kong technology companies at CES 2025 in Las Vegas last week, our team found a 24-inch, wrinkle-free, portable display made of optical polymer material that can be flexibly folded like a bag. Marketed as the Splay, this radical device — a CES Innovation Awardee from last year — is a collaboration of Hong Kong’s Nano and Advanced Materials Institute (NAMI) and U.S. company Arovia. The back of Splay connects with a compact DLP projector box the size of a book that shows high-contrast 2K resolution image on the screen. Continue reading CES: Splay Provides a Foldable, Wrinkle-Free, Portable Display
By
Douglas ChanJanuary 16, 2025
At this year’s CES, London-based 3D holographic system maker HYPERVSN presented its latest portfolio of solutions built with its LED-based rotor technology and specialized accessories. At the center of the exhibit was a nearly 30-feet tall version of the company’s SmartV Wall that manifested 3D objects in a futuristic circular glass case. Next to that display was a 3D human-sized digital avatar integrated with ChatGPT that interacted with attendees in real time. Also competing for attention was a live-streamed 3D hologram of a person presented via a camera and green-screen setup. Continue reading CES: HYPERVSN Showcases Latest 3D Holographic Solutions
By
Paula ParisiJanuary 15, 2025
Panasonic reinforced its 2024 reentry into the U.S. television market, introducing three new models including the flagship Z95B OLED at CES 2025. Some say the company’s new top-of-the-line torch bearer — with spatial audio and sizes up to 77 inches — is competitive with premium models from top manufacturers such as Sony, Samsung and LG. The Z95B features a “next-generation” OLED panel “with Primary RGB Tandem technology, which employs a four-layer emission structure that refines the wavelength of light and increases color purity, thus enhancing light efficiency by 40 percent,” according to Panasonic. Continue reading CES: Panasonic OLED is Competitive in Premium TV Category
By
George GerbaJanuary 10, 2025
During CES this week, Sony demonstrated a proof-of-concept experience based on the popular HBO post-apocalyptic drama “The Last of Us.” We were dropped into a six-person pod of newly enlisted defenders and assigned to a hardened defender who needed new recruits to combat a serious surge of zombie assaults that she was convinced could be overcome with our assistance. Armed with LED-enabled shotgun-like devices and tracked flashlights to assist our leader in discovering the concealed attackers, our combat leader led us with sharp and direct commands as she guided us through the terrors of the attack. Continue reading CES: Sony Introduces Interactive Experience – ‘The Last of Us’
By
Paula ParisiJuly 9, 2024
San Francisco-based optics company Solos has debuted its latest smart glasses, the Solos AirGo Vision, which offer a camera that takes photos and provides computer vision, and integrates OpenAI’s GPT-4o. The AirGo Vision can provide real-time information using visual input, recognizing people, objects and places, and providing information such as directions or instructions. Both the camera and AI functionality are hands-free, making the AirGo Vision “especially convenient for visual progress and next steps on activities like cooking, home improvement projects, education and studies, and even shopping,” the company explains. Continue reading Solos AirGo Vision Smart Glasses Tout a Camera and GTP-4o
By
Paula ParisiMay 8, 2024
New iPad Pros with OLED displays and the thinnest design ever, powered by Apple’s new M4 chip topped the news out of Cupertino’s “Let Loose” launch event, where redesigned iPad Airs were unveiled in 11‑inch and 13‑inch M2 configurations. The switch to OLED is a major change for Apple, which used mini-LED on the most recent models. And it’s not just garden variety OLED, but tandem OLED, combining two OLED displays for very high contrast with deep blacks and 1,600 nit peak brightness. The Ultra Retina XDR visuals are enabled by the M4 and its new display engine. Continue reading Apple Brings Tandem OLEDs to New M4-Powered iPad Pros
By
ETCentric StaffMarch 7, 2024
ETC@USC has posted a tutorial that offers best practices for white balancing during production on a curved wall LED volume stage. Due to the growing number of LED volume and backing wall applications emerging worldwide, many critical color calibration issues have resulted. The informative tutorial — authored by cinematographer Tim Kang from Quasar Science with support from producer Erik Weaver from ETC — provides cinematographers and production teams with a simple graphical guide that breaks down the problems between the camera and its LED wall perception, while specifying different means to implement solutions. The Virtual Production White Balancing Tutorial is now available on the ETC site. Continue reading ETC Releases White Balancing Tutorial for Virtual Production
By
Paula ParisiJanuary 24, 2024
The Asus ROG Phone 8 series — demonstrated at CES 2024 in Las Vegas last week — is generating excellent reviews for its gaming capabilities and additional praise for its functionality as a smartphone. The devices start at $1,100 and tick up to an entry level of $1,500 for the ROG Phone 8 Pro. Asus calls the ROG Phone 8 series “the biggest redesign in its history,” and says it has evolved from just a gaming phone into a device suitable for streamers and content creators. At the heart of that is Qualcomm’s Snapdragon 8 Gen 3 Mobile Platform, supported by 8,533 Mbps LPDDR5X RAM and UFS 4.0 storage. Continue reading CES: The Asus ROG Phone 8 Series Highlights Mobile Gaming
By
Paula ParisiJanuary 9, 2024
Samsung Electronics kicked off CES 2024 with a bang, premiering a transparent MicroLED display at its First Look curtain raiser that created a great deal of buzz in Las Vegas. Transparent screen technology is poised to extend virtual experiences into the world’s living rooms, and Samsung says that its MicroLED tech — the result of six years of R&D — is better than competing OLED and LED options, claiming the clear, glass-like display offers superior brightness and clarity to competing options. To illustrate its claim, Samsung’s demo lets visitors compare its transparent MicroLED display next to transparent OLED and LCD screens. Continue reading CES: Samsung Demonstrates Transparent MicroLED Display
By
Paula ParisiSeptember 22, 2023
Sony’s Crystal LED displays are designed to enable realistic backgrounds for virtual production. Now, after two years of research and development, Sony Electronics has unveiled its first line of Crystal LED Verona wall displays, purpose-built to meet the needs of virtual production. The result of a tight feedback loop between Hollywood end users and Sony engineers in Tokyo, Verona aimed to solve what were identified as the two biggest issues with virtual production backgrounds: a need for “deeper black-level expression” and “reduced contrast loss caused by light from adjacent LED panels and studio lighting equipment.” Continue reading Sony Unveils Its CLED Verona Displays for Virtual Production
By
ETCentricSeptember 14, 2023
ETC@USC is hosting its 9th vETC virtual conference at this year’s IBC in Amsterdam, September 15-18. The event — which highlights significant presentations of emerging technologies and their impact on the M&E industry — will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. The sessions will be recorded and posted on ETC’s YouTube channel. For those attending IBC who may be interested in attending the sessions (located in Hall 7 at Booth C28), visit the program guide, which includes a full schedule and speaker bios. Continue reading vETC Coming to IBC 2023: The Path of Sustainable Innovation
By
ETCentricAugust 7, 2023
ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference This Week
By
ETCentricAugust 4, 2023
ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference Next Week
By
ETCentricJune 29, 2023
The Entertainment Technology Center@USC has released the third installment of its case study, “Fathead: Virtual Production & Beyond.” Section 3 of the four-part white paper is “State of the Industry: Beyond Trends,” which discusses “where we’re at, and where we’re going” and features compelling interviews with thought leaders from companies including The Third Floor, Stargate Studios, Orbital Virtual Studios, Vū Technologies, Lux Machina, nDisplay, Epic Games and Unity Technologies. Click here to access Section 3 and we’ll post announcements when the final section — “Fathead: A Proof-of-Concept Short Film” — becomes available. Continue reading ETC Releases Section 3 of Its Virtual Production White Paper
By
Paula ParisiJune 29, 2023
The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Continue reading New Catalyst Stage Brings Virtual Production to ESPN Studio