Select movie theaters in Chinese cities have begun experimenting with “bullet screens” (or “danmu”) — a new model in which audience members can comment on the film via text messages and have their impressions projected directly onto the screen. The experience is targeting young viewers who often have difficulty being away from their tablets and mobile phones. The experiment currently involves theaters in major cities including Beijing and Shanghai, in addition to smaller cities such as Hangzhou. Continue reading Onscreen Text Messages Appear in Chinese Movie Theaters