By
Rob ScottDecember 5, 2016
CBS recently announced that it signed a deal with the NFL to stream CBS-broadcast football games via the network’s $6-a-month standalone streaming app. “CBS All Access subscribers will be able to stream the game that is being broadcast by their local CBS affiliate, as well as playoff games and several of next year’s Thursday night NFL games,” reports The New York Times. According to CBS, its app currently touts about a million subscribers, which the network predicts will reach 4 million in the next five years. The NFL has been looking for alternatives as it contends with declining ratings for primetime games. The league has already agreed to live stream Thursday Night Football games on Twitter. Continue reading CBS All Access Has Deal to Live-Stream NFL Football Games
By
Debra KaufmanMarch 4, 2016
FX Network chief executive John Landgraf says there’s too much TV, citing the 400+ scripted shows he estimates were made last year. But rather than slowing down on the new programs, media companies including Discovery, Viacom, Starz as well as Amazon and Hulu are all spending more. They’re competing for viewers in an increasingly fragmented market — and against Netflix, which has committed $5 billion this year for film/TV projects, and an estimated $11 billion over the next five years. Continue reading Netflix’s $5 Billion Budget Pushes Networks to Also Spend Big
By
Debra KaufmanOctober 2, 2015
Nielsen, long the dominant player in audience measurement data for media companies and advertisers, now has competition. Recently, comScore, which measures consumer Web activity, made an all-stock purchase of Rentrak, which monitors set-top box data for information on consumers’ TV viewing habits. Nielsen, however, countered with its “total audience measurement tool,” which is slated to roll out by the end of 2015. Nielsen has been criticized as being slow to address media consumed on digital platforms. Continue reading TV Metrics Space Heating Up Between Nielsen and comScore