WWDC: Apple Unveils Its ‘Vision Pro’ Mixed Reality Headset

Apple’s $3,499 Vision Pro headset will begin shipping in early 2024, CEO Tim Cook announced Monday at WWDC, calling it a device for “spatial computing.” The company’s new visionOS operating system is described as a mashup of iOS, macOS and tvOS, designed for “an entirely new universe of apps for Vision Pro,” according to Apple. Unity was revealed as the principal development engine for Vision Pro content. The upcoming headset, powered by Apple’s high-end M2 chip, supports 4K resolution and features embedded audio pods. The company emphasized gaming and streaming services, in addition to productivity and communication. Continue reading WWDC: Apple Unveils Its ‘Vision Pro’ Mixed Reality Headset

The Growth of Location-Based Immersive Team Video Games

UK-based Immersive Gamebox has been bringing interactive play to venues, first in London and now in the U.S., where the company is currently in about 20 markets including New York, San Jose, Dallas, Denver and Salt Lake City. The goal is to expand to 100 stateside locations by 2025. Teams engage in social play in interactive smart rooms, taking part in adventures based on IP that so far includes about a dozen titles, including “Squid Game” and “Angry Birds.” Players are outfitted with 3D motion-tracking visors and touchscreens, eliminating the need for headsets. Continue reading The Growth of Location-Based Immersive Team Video Games

Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta

On July 1, experiential entertainment company Illuminarium Experiences will open its first location in Atlanta, Georgia, offering “Wild,” a virtual safari shot by RadicalMedia. The company’s immersive entertainment is intended to offer a kind of virtual reality — but without the clunky headsets. Instead, visitors walk through exhibits with 4K video on giant screens, spatial sound systems, haptic flooring and other interactive features including scent. Tickets for “Wild,” at $35, give the visitor an hour to walk through an 8,000-square-foot room. Continue reading Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta

HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

When COVID-19 hit, Hollywood (and other filmmaking venues) came to a near standstill, with movie theaters closed and productions halted. As DigitalFilm Tree chief executive Ramy Katrib noted, the M&E business is “uniquely unsuited to social distancing.” But Katrib decided to leverage Cinecode, the tools his company built for virtual production, to see if he couldn’t come up with a way to “visualize” safety on the set. At the Entertainment Technology Center@USC, senior consultant Erik Weaver worked with Katrib and beta-tested the result on the live-action short “Ripple Effect.” Continue reading HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

CES: Seoul Robotics, Mobileye Enable Lidar for Smart Cities

During the all-digital CES 2021, lidar (light detection and ranging) technology was presented as a key tool for building autonomous vehicles, smart homes and infrastructure for smart cities. Lidar, which senses what an object is based on its shape, first appeared in the 1970s but, up until now, has been too expensive and complicated for broad industrial use. Seoul Robotics, Intel’s Mobileye and Blickfeld were among the companies at CES showcasing real-world lidar applications. Lidar is predicted to triple to an almost $3 billion market by 2025. Continue reading CES: Seoul Robotics, Mobileye Enable Lidar for Smart Cities

Varjo Debuts High Resolution XR/VR Headsets for Enterprise

Finland-based Varjo debuted its third generation XR/VR headsets, the XR-3 and VR-3, respectively, which still target enterprises rather than consumers. The  company’s chief marketing officer Jussi Mäkinen stated that this version doubles its so-called human-eye resolution from the previous model and cuts the price in half. The Varjo XR-3 is priced at $5,495, with the Varjo subscription starting at $1,495 for the year. The Varjo VR-3 costs $3,195 with a one-year subscription starting at $795. Continue reading Varjo Debuts High Resolution XR/VR Headsets for Enterprise

Apple iPhone 12 Pro Max Receiving Positive Camera Reviews

The iPhone 12 Pro Max offers a number of firsts for an iPhone: the largest ever display, at 6.7-inches; the biggest camera sensor ever; a 5G radio and a bigger battery. At the same time, it’s not much more expensive than the next level down, an iPhone 12 Pro, with an added $100 for every storage level. The size of the phone — not just the inches but also the heft and weight — might be a downside for some users, but the iPhone 12 also comes with more choices, starting with the compact iPhone 12 Mini. Continue reading Apple iPhone 12 Pro Max Receiving Positive Camera Reviews

Apple Touts iPhone 12 Pro as an All-in-One Filmmaking Tool

At the company’s second virtual tech product reveal, Apple chief executive Tim Cook debuted four iPhone 12 models that are capable of connecting with 5G networks. Prices for the new phones begin at $699 for the least expensive 5.4-inch iPhone 12 Mini up to the $999 iPhone 12 Pro and $1,099 12 Pro Max. Oscar-winning cinematographer Emmanuel Lubezki made a short movie with the iPhone 12 Pro, which Apple touts is “the first and only device that enables you to capture, edit, watch, and share Dolby Vision video.” Continue reading Apple Touts iPhone 12 Pro as an All-in-One Filmmaking Tool

Dell EMC’s Burns Predicts Advance of Innovative Tech Trends

Dell EMC chief technology officer for media & entertainment Thomas Burns noted the “specific superpower” of natural disasters in driving change. “The entire industry experiences this all together and forces everyone to change at the same time,” he explained during yesterday’s Equinix/ETC webinar. “Although the tools may be lesser resolution, the talent and the viewers don’t mind. We have a free pass to experiment that we wouldn’t otherwise.” That observation, he said, is relevant to the changes the M&E industry is undergoing during the coronavirus pandemic. Continue reading Dell EMC’s Burns Predicts Advance of Innovative Tech Trends

Apple Preps for Release of New iPhones, HomePod Speaker

Apple is readying the fall release of its new iPhone line-up, including the redesign and the addition of 5G to two high-end phones and two less expensive models to replace the iPhone 11. Sources report that among the redesign of the top-tier phones are flat stainless-steel edges and flat screens. Yesterday, the company delivered a virtual unveiling of its new iPhone SE, featuring a design similar to its older iPhone 8. Apple also plans to release a new version of its HomePod speaker that is smaller and cheaper than the original, in addition to Apple Tags for tracking keys, wallets and other objects. Continue reading Apple Preps for Release of New iPhones, HomePod Speaker

Latest Progress of Autonomous Driving Showcased at CES

Since 2016, each edition of CES has touted the imminent arrival of “Fully Self-Driving” (SAE Level 5) autonomous vehicles. While some companies working on “mostly self-driving” offered rides around town (like Russian-based Yandex), this year’s show came with a dose of realism as companies focus on clearing the hurdles associated with lower levels of autonomy. Demonstrating these efforts, companies showcased sensor fusion, mapping technologies and new intelligent systems. Meanwhile, some companies are using this calm before the storm to focus on the user experience. Sony even built a car to jumpstart the conversation. Continue reading Latest Progress of Autonomous Driving Showcased at CES

HPA Tech Retreat: Drones, Photogrammetry as Useful Tools

Singularity Imaging founder/chief executive Eric Pohl discussed how drones and photogrammetry methods can be used to extract 3D information and create large point-cloud scenes. Uses include previsualization for production, content for set extensions, VR/AR and gaming applications. Pohl noted that, at last year’s HPA Tech Retreat, a presentation showed how the Unity game engine could be used to map and plan a production. “Mapping and remote sensing are quite mature, but drones bring something new to it,” he noted. Continue reading HPA Tech Retreat: Drones, Photogrammetry as Useful Tools

CES Panel: Public Policy, Regulations for 5G and Self-Driving

The Internet of Things and 5G are just two areas impacting self-driving and connectivity, said CTA senior director of government affairs Jamie Boone, who noted the sector’s public policy challenges. Verizon VP public policy Melissa Glidden Tye said that her company launched 5G in October 2018 and has “big plans for autonomous vehicles (AVs) and smart cities” this year. “5G has been dubbed the fourth Industrial Revolution,” she said. “Everything that can be connected will be.” Waymo just passed 10 million miles, another significant milestone. Continue reading CES Panel: Public Policy, Regulations for 5G and Self-Driving

We Were Passengers in a Las Vegas ‘Self-Driving’ Rideshare

Autonomous vehicles have been a part of tech culture for so long that it’s hard to realize that only a handful of people have actually ridden in one. So it was with great surprise that our very first Lyft ride out of our Las Vegas hotel on Sunday night was in a “self-driving” vehicle. Lyft partnered with Irish auto-parts-company-turned-autonomous-vehicle-startup Aptiv (formerly known as Delphi) to offer CES attendees and Vegas commuters the option to ride in one of their 30 “self-driving” BMW 5 Series. Continue reading We Were Passengers in a Las Vegas ‘Self-Driving’ Rideshare

CES Unveiled: A Look at This Year’s Innovation Award Winners

On Sunday, CES “unveiled” its Innovation Award winners for the year, in a room also crowded with numerous startups eager to showcase their technologies. This year was, again, a plethora of self-care, health-oriented products as well as many related to smart homes and home security. The 31 companies/products honored this year for “best of innovation” fell into the categories of digital imaging/photography, smart home, smart energy, wearable technologies, computer hardware, virtual reality and video displays among others. Continue reading CES Unveiled: A Look at This Year’s Innovation Award Winners