Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Although high-end smartphone makers such as Apple and Samsung usually get the most press, other established companies are attempting to tap into emerging markets by focusing on inexpensive, low-tech versions of their phones. At the annual Mobile World Congress in Barcelona this week, companies including Nokia, Google and BlackBerry displayed phones priced between $100-$200. Other companies are aiming to go even lower, below $100, including China’s ZTE Corp. Continue reading Phone Makers Target Emerging Markets with Low-End Devices

Spotify has removed streaming time limits for all users. The company announced last week that it would offer unlimited free music streaming via the platform’s desktop app and on the Web. The move follow’s last month’s announcement that Spotify would offer free shuffled music streaming to its phone and tablet apps. Less than 24 hours after Spotify announced lifting its time restriction, competitor Rdio revealed that it would do the same in the United States. Continue reading Free Music Streaming from Spotify and Rdio is Now Unlimited