Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

Ratings for the Olympics, once a bulwark of mass audience viewing, have been slipping. Now, NBC has a plan to reverse the slump, by airing live coverage of the 2018 Winter Olympics in South Korea from coast-to-coast in the U.S. The move acknowledges that viewers have immediate access to information via online platforms. That’s responsible for at least some of the 18 percent dip in viewership from the 2012 Games in London to the Summer Games in Rio last summer, which averaged 25.4 million viewers over 17 nights. Continue reading NBC to Air – and Stream – 2018 Olympics Live Coast-to-Coast

According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010

According to World TV Production Report 2016, over-the-top services including Amazon and Netflix now rank with traditional media sources as TV titans. The report notes that, combined, Netflix and Amazon spent $7.3 billion in 2015 on programming, as much as the country of Germany. The only media outlets to best Amazon and Netflix in terms of production investments are Disney (at $11.84 billion) and NBC (at $10.27 billion). The new status reflects a boost in online series production, from 13 in 2013 to 20 in 2014 and then 41 in 2015. Continue reading Netflix, Amazon Spending More on Original Series Production

Facebook Live doesn’t have to be strictly live video. News outlet NowThis, which exists solely on social platforms, tried this out in late April by streaming a 38-minute selection of most popular viral videos — and received over 20,000 views and 500 comments. Streaming pre-recorded content is similar to how TV networks have operated for decades, by which previously taped programs are aired on a linear schedule. Facebook confirms it has no policy that video on Facebook Live actually has to be live, but doesn’t recommend streaming pre-recorded video. Continue reading News Outlets Stream Pre-Recorded Video via Facebook Live

At the Industry Luncheon on SMPTE 2015’s second day, Verizon Digital Media Services chief product officer Ted Middleton delivered the keynote address, which was, in part, a paean to the joys of linear TV. The luncheon also honored Wendy Aylsworth, the first woman to be SMPTE president, and showed a trailer for “Moving Images,” a retrospective of the science and engineering behind the industry’s cinema and television, directed by Howard Lukk and sparked by SMPTE’s upcoming 100th anniversary. Continue reading SMPTE 2015: Verizon’s Middleton Says Linear TV Is Not Dead

Viacom International is getting ready to debut Viacom Play Plex, a suite of apps for all its major brands, for iPhone and Android smartphones and tablets. Viacom Play Plex, which will be available in the company’s 180 international territories, will offer live and on-demand content from Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET. The suite of apps allows the company to make a significant move into the burgeoning mobile TV world. Viacom had previously launched a Nickelodeon app in 2013. Continue reading Viacom Play Plex Offers Mobile TV Apps for its Major Brands

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily