TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

The fallout from cryptocurrency exchange FTX’s implosion continues, as BlockFi becomes the latest crypto lender to file for Chapter 11 bankruptcy protection, in the wake of similar moves by Voyager and Celsius. BlockFi, which was to have been acquired by FTX, filed in U.S. Bankruptcy Court for the District of New Jersey indicating more than 100,000 creditors, and liabilities combined with assets that range from $1 billion to $10 billion. An outstanding loan to Sam Bankman-Fried’s bankrupt American division FTX US for $275 million was among the liabilities. Continue reading Cryptocurrency Implosion Continues with BlockFi Bankruptcy

Wisconsin-based startup Fasetto demonstrated its LINK storage and communications device at CES 2017. Ideal for media production, the portable Wi-Fi and Bluetooth 4G connected device might be the easiest way to distribute video via up to 15 mixed devices. A production unit merely needs access to a web browser and a little more than eight hours of battery charging time for streaming distribution. This device might also function as a budget version of on-set video support. The compact design (2-inches by 2-inches by 1-inch deep and a mere 4 ounces) packs up to 2TB of solid state storage with a 64 bit octa-core 2.1GHz Exynos 7420 processor and 4GB of RAM. Continue reading CES: Fasetto Rolls Out a New Class of Connectivity with LINK

The aging pay phones of New York City are getting a digital makeover. Mayor Bill de Blasio’s office announced a five-borough “LinkNYC” plan to give New York City residents access to free and fast Internet service. The “Link” devices, installed as replacements to the city’s 6,400 coin-operated pay phones, will also provide free phone calling and a free charging station. City officials expect the digital advertisements on the Link devices to bring in at least $20 million in annual ad revenue. Continue reading New York City Plans to Transform Pay Phones into Wi-Fi Hubs

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

Billboard Twitter Real-Time Charts is a collaboration between Billboard and Twitter where fans help rank the most popular songs shared on the social network in the U.S. The first chart, the Billboard Trending 140, is a ranking of songs shared in the U.S. measured by acceleration over the past hour. A real-time view of the most shared tracks over the past day is available. The second chart, the Emerging Artists chart, is ranked by the number of times each song by an up-and-coming artist was shared over the past day. Continue reading Billboard and Twitter Introduce First Real-Time Music Charts

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

Last week, Yahoo announced the launch of its News Digest app for Android devices. The company has also made the iOS version available for all users worldwide by adding Canadian and International editions (it was originally only available to iOS device users based in the United States or United Kingdom). Using algorithmic and human curation, Yahoo News Digest provides news round-ups twice a day, each story presented with a collection of articles, maps, Wikipedia entries, videos and photos. Continue reading Yahoo News Digest Now Available Globally on iOS and Android

At Facebook’s F8 developer conference in San Francisco, CEO Mark Zuckerberg unveiled Facebook’s newest projects that emphasize app development for third parties. The company’s motto “move fast and break things” has become less relevant as Facebook grows and third party apps rely increasingly on Facebook databases. The new ad network and app development tools will make it easier for third party app developers to create apps with Facebook functions. Continue reading F8: Facebook Introduces Ad Network, App Tools and New Motto

Twitter rolled out a new platform this week for hosting video that provides iPhone and Android smartphone users with image previews of video clips in their feeds. “In-line video” allows users to play the clips with a simple click. The company has been working with TV networks and video producers over the past year to make watching video clips — such as sports highlights and show previews — easier for Twitter users. The new feature marks the biggest change to tweets since the automatic preview of photos was introduced. Continue reading Twitter Introduces In-Line Video to Make Watching Clips Easier

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

Evan Williams, co-founder of Twitter and Blogger, is launching a startup called Medium to improve the way people write and collaborate online. The goal is to find a balance between traditional journalism, where professional editors help reporters publish articles, and modern journalism, where anyone can post anything online. Williams hopes to tackle the massive amount of articles and posts currently online, which makes it challenging for readers to decipher which information is important and accurate. Continue reading Ev Williams Reimagines Online Writing with Launch of Medium

Screenwriter and director Quentin Tarantino is suing online media publisher Gawker Media LLC and the website AnonFiles.com for over $1 million for copyright infringement. Tarantino filed the complaint on Monday after Gawker and AnonFiles.com posted an online copy of “The Hateful Eight,” written by Tarantino. The filmmaker said he was depressed the screenplay had been leaked, and is cancelling all plans to develop the script as his next project.  Continue reading Tarantino Suing Gawker and AnonFiles.com for Leaking Script