The access to millions of songs on Spotify, Pandora and other online music streaming services has music fans feeling overwhelmed. Some fans are now turning to professional music curators to help them identify the best songs for their specific mood. Professional playlist makers typically do not compile mixes based on broad genres or decades, but instead, they create mixes for specific occasions or emotional states, such as a family road trip or a sad break-up. Continue reading Pro Music Curators Create Specialized Playlists for Listeners

Pandora is starting a new advertising service that would allow political organizations and candidates to target the majority of the Internet radio service’s listeners based on their likely voting preferences. Pandora is doing this by comparing election results with subscribers’ ZIP Codes and musical preferences. Then Pandora is labeling subscribers’ political preferences based on their musical taste, and if an artist is more popular in a largely Republican or Democratic area. Continue reading Pandora Aims to Build Ad Revenue Based on Voting Patterns

Similar to how CD sales gave way to download sales, digital downloads are now giving way to on-demand music streaming. But despite their surging popularity, streaming services such as Pandora and Spotify are having a difficult time getting their listeners to pay for subscriptions. The overwhelming majority of subscribers would rather put up with ads for the free version than shell out money for unlimited, uninterrupted music. Continue reading Streaming Music Services Struggle to Recruit Paid Subscribers

YouTube is reportedly planning to launch its premium on-demand music service later this year, according to sources. The service, similar to Spotify, but including video, is designed for mobile music listeners. It is expected to offer a tiered approach, with an ad-supported free component and a premium option that includes unlimited access to a catalog of songs similar to the All Access subscription service available via Google, YouTube’s parent company. Continue reading YouTube Could Launch its On-Demand Music Service This Year