After a year of experimentation, Facebook appears to be cooling on podcasting. Last April, the company launched podcasts for U.S. users in addition to Live Audio Rooms and the Soundbites short story feature. Now, Facebook seems to have shifted its priorities to online shopping and the metaverse, according to reports. The news has come as a disappointment to some in the podcasting industry, who valued the exposure and potential advertising revenue that came along with Facebook integration. During its brief focus, Facebook’s podcasting efforts were lauded by some content providers. Continue reading Some Disappointed by Facebook’s Waning Podcast Interest

On June 21, Facebook’s Live Audio Rooms became available to “public figures and select Facebook Groups” in the United States. The company also released its first batch of podcasts to U.S. listeners, including “The Joe Budden Podcast;” “Carefully Reckless,” with Jess Hilarious from the Black Effect Podcast Network and iHeartRadio; “LadyGang,” with Keltie Knight, Becca Tobin and Jac Vanek, from PodcastOne; and Nicaila Matthews Okome’s “Side Hustle Pro.” People can listen to some podcasts on their Facebook Pages or News Feed. Continue reading Facebook Goes Live with Audio Rooms, Announces Podcasts

Facebook’s advertising revenue rose 46 percent in the last quarter compared year-over-year, to $25.44 billion, and its profit almost doubled to $9.5 billion or $3.30 per share. That growth may not continue now that Apple is allowing users to opt out of being tracked by apps. Facebook chief operating officer Sheryl Sandberg said the company has been preparing for Apple’s new rule. Facebook expects revenue to slow in Q3 and Q4, even as its shares rose 6 percent in after-hours trading, a gain of 16 percent over the past three months. Continue reading Facebook Advertising Revenue Soared in the Latest Quarter

Facebook chief executive Mark Zuckerberg announced an upcoming suite of new audio products including a push into podcasting and Live Audio Rooms, an audio-only version of the Rooms videoconferencing product, intended to rival the popular Clubhouse audio app. Live Audio Rooms will roll out this summer as a test to public figures and groups. Users will be able to record and distribute their conversations and eventually charge for access to the rooms via a one-time fee or subscription. Meanwhile, Clubhouse closed a new Series C funding round. Continue reading Facebook Reveals Audio Products, Including Clubhouse Rival