Ratings for the Olympics, once a bulwark of mass audience viewing, have been slipping. Now, NBC has a plan to reverse the slump, by airing live coverage of the 2018 Winter Olympics in South Korea from coast-to-coast in the U.S. The move acknowledges that viewers have immediate access to information via online platforms. That’s responsible for at least some of the 18 percent dip in viewership from the 2012 Games in London to the Summer Games in Rio last summer, which averaged 25.4 million viewers over 17 nights. Continue reading NBC to Air – and Stream – 2018 Olympics Live Coast-to-Coast

Technicolor and Sinclair Broadcast Group have successfully tested a live broadcast in 4K resolution with high dynamic range through the proposed ATSC 3.0 system. “There’s been a lot of attention on new Ultra HD (4K) TVs, which have the potential to display four times the resolution of today’s HD; and HDR, a feature that increases the range between the whitest whites and blackest blacks for a more realistic picture,” explains The Hollywood Reporter. “But currently, there isn’t a system in place to broadcast these images live and over the air.” Continue reading Technicolor and Sinclair Test Live UHD Broadcast with HDR

Meerkat and Periscope are two apps that have brought live streaming into the spotlight, and some experts worry that these apps may be a breeding ground for copyright infringement. It may be as simple as someone trying to livestream a TV show or a public performance, but without the proper licenses, these users may be breaking copyright laws. Fair use laws probably will not offer these companies any defense, but constant monitoring should help them avoid potential legal problems. Continue reading Live Streaming Apps Could Face Copyright Infringement Issues

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts