A survey by RBC Capital Markets found that consumers are not willing to pay any more than they already do to stream a movie on opening weekend. Eighty-seven percent of consumers will not pay more than $10 to stream a movie on the same day it is released in theaters. That’s bad news for Hollywood studios that are trying to make more money with same-day video-on-demand releases. Most of the survey respondents also said that a VOD release would have no effect on their choice to go to theaters. Continue reading Survey Says Viewers Won’t Pay More Than $10 to Stream Movie