Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

Major League Baseball has rolled out a standalone streaming option of MLB Network for $5.99 per month without requiring a pay-TV subscription. The direct-to-consumer subscription streaming service is currently available to baseball fans in the U.S. without the need for cable, satellite or Internet TV. For die-hard fans, the MLB Network + At Bat bundle — available for $6.99 per month — also includes live game audio for all MLB teams through MLB At Bat, live Minor League Baseball games, and access to highlights and live look-ins via MLB Big Inning. Current MLB.TV subscribers can stream MLB Network for the rest of this season at no additional cost. Continue reading MLB Network Launches $5.99 Standalone Streaming Service

Twitch is rolling out its licensed DJ Program to allow music live streamers to pursue their craft without having to deal with takedown notices. The popular gaming platform, owned by Amazon, has been dealing with copyright infringement complaints, and now offers what it calls a “first-of-its-kind” compliance solution that provides creators who opt-in with “millions of tracks” that will be legally safe to use. Participating DJs will be required to pay copyright holders a percentage of their earnings from the stream in which the music is used. Twitch did not disclose the percentage but said it would split the cost 50/50 with creators. Continue reading Twitch DJ Program Forges New Path for Live Streaming Music

Google’s YouTube has created a new model for its Shorts feed that lets creators share short-form videos as exclusive content for their paying viewers. The feature gives creators an opportunity to share exclusive content with their most ardent fans, in addition to other perks for paying subscribers, like badges, custom emojis, live streams and more. TikTok recently loosened its subscription requirements for creators, allowing more of them to participate. In March, the ByteDance owned service said it is renaming TikTok Live as “Subscription” and is opening it to “regular creators,” letting them post exclusive content that paying users can see. Continue reading YouTube Creators Can Now Share Exclusive Shorts with Fans

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

Apple Sports is a new free app for iPhones that delivers real-time scores, stats and more via a GUI designed by Apple. Available to download from the App Store in the U.S., Canada and UK, the app currently tracks Major League Soccer, Premier League soccer, the National Basketball Association, men’s and women’s NCAA basketball, and the National Hockey League, among others. More sports will be added over time, Apple said, mentioning Major League Baseball and the National Football League. The concept is designed to keep fans continuously connected to their favorite teams while driving Apple TV tune-in. Continue reading Apple Sports App Provides Stats, Real-Time Scores and More

Full Microsoft Teams integration has come to HoloLens 2 headsets, which are now able to make calls, browse and view calendars or join group meetings, among other things. Microsoft is also combining its key Dynamics 365 Mixed Reality Apps Teams and OneDrive to existing integrations with the Azure cloud and Power Platform. “No matter where they are,” HoloLens 2 users can “summon an array of holographic windows with a Teams call or chat, a Power BI dashboard, a Word document, a PDF or video, their OneDrive folder, or their calendar and operate in an immersive, 3D experience,” the company says. Continue reading Microsoft Goes All-In on Teams Integration with HoloLens 2

Live-stream shopping has been slow to take off in the U.S., but some feel the sector is at a tipping point. U.S. revenue from the format is projected to reach $20 billion this year and grow to $57 billion in 2025 says Coresight Research. However, that’s a drop in the bucket compared to the activity in Asia. McKinsey Digital says outlets like Alibaba can rack up more than $7 billion in 30 minutes. Estimates place the Asia-Pacific market at about $180 billion in live-streamed shopping for 2021. Now big players like Walmart, Target, YouTube and TikTok are getting serious about cracking open the U.S. market, too. Continue reading Retailers, Big Tech Get Behind Live-Stream Shopping in U.S.

Twitch is rolling out a new feature called Guest Star that allows users to invite up to five guests to join their live stream. Guest Star will at first deploy to a small group and expand to all users by the end of the year. Anyone with a Twitch account will be able to join a stream from their desktop or mobile app. Previously, those who wanted to have guests join a stream had to do it through a third-party platform like Discord. Creators using Guest Star will be able to host their guests directly within Twitch Studio or Open Broadcaster Software (OBS). Continue reading Twitch Users Can Soon Ask Guests to Join Their Live Stream

Twitter’s 8,000 employees were treated to a question-and-answer session with Elon Musk on Thursday, the first staff meeting the tech entrepreneur has conducted since his bid to purchase the company for $44 billion. The hour-long meeting, which was live-streamed to the Twitter staff, touched on a wide range of topics, including aliens and “the nature of reality” as well as interests closer to home, such as layoffs, growth plans and, of course, TikTok. The move seemed to reinforce Musk’s intent to close the Twitter deal after suggesting in April that it was “on hold.” Continue reading Musk Shares Some of His Thoughts with Twitter Employees

This week, YouTube announced a new partnership with Major League Baseball that will allow the video streaming site to exclusively live stream a total of 13 MLB games to both YouTube and YouTube TV for free to viewers in the U.S., Canada, and Puerto Rico. Dates and times are forthcoming, but the games will stream on the MLB YouTube channel along with a temporary pop-up channel on YouTube TV specific to MLB. While YouTube and MLB have worked together in the past, they’ve never struck a deal related to exclusive streaming.

Continue reading MLB Plans to Live Stream Games to YouTube, YouTube TV

Since Facebook introduced Instant Games on its Messenger platform, its library has grown to 70 games, including “Tetris,” Blackstorm Labs’ “EverWing” and, now, Rovio Entertainment’s “Angry Birds.” Facebook is also now allowing users to live stream their sessions; when a user goes live in an Instant Game, it will stream to his Facebook page and stay posted when he goes offline. Facebook is also debuting an integrated video chat for multiplayer games, which will initially debut only with Zynga’s “Words With Friends.” Continue reading Facebook Adds Instant Games Titles, Multiplayer Video Chat

Amazon’s game-themed streaming site Twitch is launching a Twitter competitor called Pulse — “a place where streamers can post and engage with all of their followers and the greater Twitch community right from the Twitch front page,” according to the platform’s blog. “It’s an always-on way to share clips, stream highlights, schedules, photos, and more so followers are more informed, engaged, and connected.” This will help broadcasters promote news streams and share content with those who missed earlier streams. “If Twitter were ever going to be disrupted,” writes Casey Newton for The Verge, “this is exactly what I’d imagine it would look like at the beginning.” Continue reading Twitch Introduces its Twitter Competitor Designed for Gamers

Blogging platform Tumblr now enables users to live stream video directly to their followers’ dashboards. Live videos “can be reblogged like any other post,” while push notifications can be distributed when someone goes live or reblogs a live stream. Unlike Facebook Live, Tumblr is positioning itself as the publishing and discovery platform for existing services, including YouTube, YouNow, Kanvas and Upclose. All partner apps are ready to support live streaming to Tumblr on iOS and Android, with the exception of YouTube, which is Android-ready now and will add iOS support shortly. Continue reading Tumblr Users Can Stream Live Video to Followers’ Dashboards