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Debra KaufmanApril 29, 2016
Facebook, concerned about the slowdown in users sharing videos, photos and updates, is developing a standalone camera app. Facebook’s “friend-sharing” team has created a prototype that, similar to Snapchat, opens to a camera that also allows users to live stream video. But people familiar with the project say it may never come to fruition. Facebook has built other sharing apps: Slingshot let users trade photos and videos that disappeared in 24 hours; Camera was a photo-editing/sharing app. Neither caught on and were dropped. Continue reading Facebook Develops Prototype Camera to Encourage Sharing
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Debra KaufmanApril 28, 2016
Twitter reported revenue of $595 million for Q1 2016, below Wall Street expectations, adding to its growing list of woes. User growth, an area of concern since its 2013 IPO, remains modest, with an average 310 million monthly users in Q1 2016, up from 305 in Q4 2015. But most of the growth came from outside the U.S., where markets are less mature and therefore less lucrative. One ray of hope is Twitter’s deal with the NFL to live-stream Thursday Night Football games, which has drawn interest from other sports leagues. Continue reading Twitter Hopes to Prove Live-Streaming Value with NFL Games
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Debra KaufmanApril 27, 2016
Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera
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Debra KaufmanApril 22, 2016
During ETC’s Virtual Reality Summit at NAB in Las Vegas this week, panelists, moderated by Fox Networks Group executive vice president of technology solutions Chris Blandy, considered the challenges in their experiences in producing live streaming VR. Fox Sports Media Group senior vice president of field and technical operations Michael Davies reports that, there are “some things you might think are captivating that aren’t.” “Some things surprise you,” he suggested. For example, “Boxing was great — we got a great camera position.” Continue reading ETC’s Virtual Reality Summit on Live Streaming Production
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Debra KaufmanApril 21, 2016
Visual effects and rendering in the cloud was the topic of an ETC Cloud Innovation Conference panel at NAB 2016, moderated by Google Cloud Platform senior product manager Srikanth Belwadi. The scope of the issue was made clear by the fact that “The Good Dinosaur” required 110 million compute hours and 300 TB of active data space. Panelists from Thinkbox, Shotgun, Rodeo FX, Avere Systems, and ConductorIO discussed the challenges to producing VFX in the cloud — but also its inevitability.
Continue reading Cloud Conference: Challenges to Rendering VFX in the Cloud
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Phil LelyveldApril 19, 2016
YouTube has begun supporting 360-degree live streaming video and spatial audio. Google has supported 360-degree video since last year and spatial audio in the Cardboard since January via the company’s VR platform. This announcement broadens that support to the main YouTube platform. For YouTube creators, all that’s required is a camera that captures 360 video. From the end-user perspective, there’s no extra technology or headsets required to watch 360-degree live streams. The videos will play on any device, including desktop, tablet, iOS and Android. Continue reading YouTube Supports Live Streaming 360 Video and Spatial Audio
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Debra KaufmanApril 7, 2016
Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots
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Phil LelyveldApril 6, 2016
NAB and the Entertainment Technology Center at USC are coproducing a Virtual Reality Summit at the annual NAB Show on Wednesday, April 20, from 1:00-5:00 pm at the Las Vegas Convention Center. The half-day summit will address key concepts and lessons learned regarding VR production. Hands-on practitioners will discuss the technical and business aspects of producing content in this emerging marketplace, which some consider to be a new media type and art form. You can register for the Virtual Reality Summit and learn more about the NAB conference at the event’s website. Continue reading NAB and ETC to Present Virtual Reality Summit in Las Vegas
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Debra KaufmanApril 1, 2016
Facebook Live, a pet project of chief executive Mark Zuckerberg and one of the company’s top priorities, is getting a big push. Posting video there now requires a Facebook app on a mobile device, but the Silicon Valley company also plans to introduce new features and partners in early April and at F8, Facebook’s developer conference. Facebook is also gaining traction with getting media companies and celebrities to participate, most recently on the “Today” show, which launched a Facebook Live video-streaming booth. Continue reading Facebook Live Attracts Media Partners, Joins the ‘Today’ Show
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Debra KaufmanMarch 31, 2016
Facebook-owned Instagram is testing a new algorithm, which will choose which posts users see in their feed and in what order. Brands are worried, afraid that means their posts won’t be seen. That’s essentially what happened when Facebook changed its algorithm, and the Pages that businesses and brands built to reach fans for free, slowly but surely disappeared from their followers’ feeds. Instagram also announced that it is rolling out a new cap for videos, bumping the limit from 15 seconds to 60 seconds. Continue reading Instagram Debuts New Algorithm, Bumps Video to 60 Seconds
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Debra KaufmanMarch 23, 2016
On March 21, the NBCUniversal-owned cable network E! debuted a daily live talk show — “Live From E!” — on Facebook Live. The show, which runs 15 to 20 minutes each weekday at 12:30 pm Eastern time, is shot with an Apple iPhone 6s Plus smartphone, and is also available on eonline.com and the E! Online app. The show represents a success for Facebook, which has been pitching TV networks, media companies, sports leagues (including the NFL) and celebrities to bring premium live content to its streaming service. Continue reading New Daily Talk Show from E! Now Livestreaming on Facebook
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Debra KaufmanMarch 8, 2016
Facebook is interested in global live-streaming rights to “Thursday Night Football” as well as a selection of the National Football League’s 2016-17 games, say sources knowledgeable about the Silicon Valley company’s plans. If Facebook succeeds in obtaining those rights, it will be its first major TV content deal and would mark a departure from its video strategy thus far, which has focused on short-form for the last two years. As Facebook Live has become more of a priority, sports have shifted to the fore. Continue reading Facebook Looking to Stream NFL’s Thursday Night Football
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Debra KaufmanMarch 3, 2016
Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content
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Debra KaufmanFebruary 8, 2016
After determining that the broadcast rights to “Thursday Night Football” would be split between CBS and NBC, the National Football League is now deciding who will win the games’ digital streaming rights. Although the NFL has been mum on which companies it’s negotiating with, sources say that Apple, Amazon, Google and Verizon are vying for the rights, which could be sold to more than one distributor. Even if one outlet gets the digital rights, they won’t be exclusive, since CBS, NBC and NFL already plan to stream the games. Continue reading Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights
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Rochelle WintersJanuary 29, 2016
Award-winning filmmakers and video reporters Nonny de la Peña, Sandy Smolan and Ben Solomon, along with ABC News Digital executive Dan Silver, took part in a wide-ranging discussion about immersive journalism at the 2016 Sundance Film Festival this past week. Among the ideas expressed were the importance of choosing the right stories for the virtual reality medium, of telling them with filmic finesse to maintain audience interest, and of designing the role of the on-screen reporter. Noted as on the near horizon for immersive reportage were real-time streaming, interactivity, and live action capture with the aid of videogrammetry. Continue reading Immersive Journalists Talk Real-Time and Long-Form VR News