On October 19, Apple premiered Apple Music TV, a free 24-hour curated live stream of popular videos including what the company says are “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests.” The new service will, at first, be available to U.S. residents only on the Apple Music and Apple TV apps. The service launched with a countdown of the top 100 “most-streamed” songs in the U.S. and held an all-day Bruce Springsteen special event on October 22. Continue reading Apple Debuts 24-Hour Live-Streaming Music Video Channel

Amazon debuted Explore, a platform for live classes, sightseeing tours, personal shoppers and other virtual experiences hosted by local experts. The video is one-way but the audio is two-way so the user can ask questions and make requests of the video’s host. Among the offerings are a $129 bagel cooking class and, for $70, a 45-minute virtual tour of a Lima, Peru mansion. At launch, Explore offers 86 experiences across 16 countries, but the platform has potential for significant growth. Other companies offering virtual experiences include Airbnb and fitness company ClassPass. Continue reading Amazon Explore Platform Delivers Unique Virtual Experiences

Amazon debuted Prime Gaming this week, a rebranding of its first foray into the video game industry, Twitch Prime, which offers exclusive game content and free subscriptions to Twitch, the live-streaming site. There, users could enjoy free games from small studios, discounts for bigger titles like “Grand Theft Auto” and in-game gear. Prime Gaming will include those features and offer more titles and exclusive content, accessible without a Twitch account. Meanwhile, a group of artists has demanded that Amazon pay to license music streaming on Twitch. Continue reading Amazon Rebrands Twitch Prime in Shift to Gaming Strategy

After Apple repeatedly rejected the Facebook Gaming app for iOS devices, it finally approved it for the App Store — with the proviso that Facebook strip out all the playable games. Facebook chief operating officer Sheryl Sandberg slammed the decision, saying that “iOS users [will] have an inferior experience to those using Android.” Apple’s App Store also won’t permit Microsoft’s xCloud gaming service as, in the past, it also gave the cold shoulder to Google’s Stadia. Late last week, Facebook announced a new version of its Gaming app for iPhone and iPad users. Continue reading Apple Stands Firm in Its App Store Rules for Cloud Gaming

Since COVID-19 shut down in-person concerts, live-streaming versions from the likes of Diplo, John Legend and Keith Urban have become the norm. At first the streamed concerts were mostly free and aimed at soothing nerves or raising money for charity. Since then, concerts have become more professionally produced while artists also experiment with interactive Q&A sessions, specialized mini-concerts and performing in video games. Some artists, like Erykah Badu, built their own platforms — and venues, media organizations like Billboard and NPR, and even retailers such as Urban Outfitters and Navy Exchange started participating. Continue reading Musicians Experiment with Live Streaming During Coronavirus

Apple has purchased NextVR, a virtual reality video service that offered 360-degree access to live events, including sporting events from NBA, WWE and NHL. With a VR headset, users could enjoy the feeling of “presence” in NextVR’s panoramic stereoscopic 3D scenes. The company also offered 2D smartphone access and planned to support augmented reality devices. The service never became popular, however, and a failed 2019 funding round followed by the coronavirus-related cancellation of sporting events left it struggling to survive. Continue reading Apple Acquires Virtual Reality Live Streaming Service NextVR

When Google debuted its Stadia cloud gaming service in November of last year, players had one choice: Stadia Pro, priced at $10 per month. But the company had stated it would unveil two tiers of service, and it appears to be on the verge of introducing its free tier, as well as a player limit and YouTube live streaming. Google Stadia has not revealed a launch date for the potential free tier, which was found in the code of its version 2.7 update. Also revealed in the code is a new option to sign up without a paid code. Continue reading Google Stadia Code Reveals Plans to Debut Free Tier, More

Five years ago, Amazon acquired Twitch and got a leg up in video game streaming. Now Amazon is reportedly preparing to wrest new revenue from Twitch by selling its streaming technology to other companies. In doing so, the company would be taking the same path it did with Amazon Web Services (AWS), which was first used internally and then rolled out for general use. AWS now accounts for half of all Amazon revenue. Should Amazon sell Twitch technology to third parties, it would likely rebrand it for potential buyers. Continue reading Amazon Reportedly May Sell Twitch Services to Third Parties

The live-streaming gaming platform Twitch is hugely popular but has a goal to get even bigger. At the annual TwitchCon event, the company showed off an advertising campaign promoting itself as an all-purpose live-streaming platform. This move takes place just as the site’s biggest star, Tyler “Ninja” Blevins, defected to Mixer, a rival streaming service owned by Microsoft. On the gaming front, the company also faces competition from Caffeine, a social broadcast platform that received $100 million from 21st Century Fox. Continue reading Twitch Makes a Bigger Play to Become All-Purpose Streamer

BitTorrent introduced a public beta test of its Live Android app (also known as BLive), described as a live streaming app that offers social networking and instant messaging as well as virtual gifting via BTT and TRX, two cryptocurrencies operated by BitTorrent and sister company TRON. BitTorrent will take a cut of 70 percent from these gifts. The company explained that it is initially releasing BitTorrent Live with server-based architecture, but plans to replace it in the future with P2P-based live streaming. Continue reading BitTorrent Rolls Out Beta Test of Live Mobile Streaming App

Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

Continue reading Twitter’s New Content Deals with Univision, WSJ and Others

For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

Verizon Communications debuted its first 5G wireless service in parts of Chicago and Minneapolis, the same day that South Korean carriers rolled out their services in parts of Seoul. Both groups sped up their 5G launch to lay claim to being the world’s first to offer 5G services. South Korea’s two largest carriers, SK Telecom and KT Corporation (formerly Korea Telecom), claim to be first to sign up 5G subscribers. Being first in 5G is a way to advertise technology strengths, but it’s not very important to consumers choosing their wireless providers. Continue reading U.S., South Korea Carriers Claim Title of First to Roll Out 5G

Amazon is evolving into an indispensable player in the games industry, with AWS providing a cloud-based digital infrastructure for live streaming. Last year, Epic Games went “all in” for AWS, allowing its massively popular game “Fortnite” to achieve global scale. Amazon Game Tech, the company’s services collection that helps game studios get on their feet, has been a mainstay for companies like Square Enix and Zynga. Amazon also owns the game platform Twitch and has developed its own game engine, Lumberyard. Continue reading Amazon’s Gaming Clout Grows in Era of Multiplayer Games

A new study from Recreate Coalition suggests that Amazon’s live-streaming video platform Twitch is gaining in popularity with content creators. The study “estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase),” reports TechCrunch. “In terms of year over year growth in number of creators themselves, Twitch falls just behind Instagram and YouTube, and ranks second behind Instagram in YOY revenue growth for those creators.” Continue reading Twitch Streamers in the U.S. Generated $87 Million in 2017