Uninstalling an app is no longer a sufficient method to remove it from your digital life. App developers and the companies that serve them have figured out how to identify users that have uninstalled an app and then bombard them with ads to try to get them back. Among the companies that currently offer uninstall trackers (as part of an overall toolkit for developers) are Adjust, AppsFlyer, MoEngage, Localytics and CleverTap. T-Mobile US, Spotify Technology, Yelp and Bloomberg are among the users of such tools, although the trackers are not always used to send ads.

Continue reading Developers Are Able to Track Users Who Uninstall Their Apps

Demand appears to be outstripping supply for Apple’s new iPhone X, since early order estimated shipment dates have been pushed to December. Online preorders began at 3:00 am ET on Friday in 50+ countries. The phone officially goes on sale on November 3, but the shipping estimate for the U.S., China and Japan is now at five-to-six weeks, at least twice the wait for new models a year ago. For example, when the iPhone 7 and 7 Plus went on sale last year, Apple estimated deliveries in one-to-three weeks. Continue reading Apple iPhone X Shipping Delays: A Supply or Demand Issue?

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service