TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Audi-backed startup Holoride is bringing virtual reality entertainment to vehicles via a puck-like device it says consumers can integrate into any vehicle. The product, unveiled at CES 2023, marks a turning point for the company, which thus far has focused on B-to-B sales to automakers, although the company’s primary focus has been Audi vehicles. The suggested retail price on the consumer offering is $799 for a package that includes the device retrofit, an HTC Vive Flow headset, a safety strap and a one-year Holoride subscription. The Holoride retrofit is also available standalone for $199. Continue reading CES: Audi-Backed Startup Holoride Brings Motoverse to Cars

A first of its kind U.S. proposal to protect children online cleared the California Legislature Tuesday and was sent to the desk of Governor Gavin Newsom. The California Age-Appropriate Design Code Act will require social media platforms to implement guardrails for users under 18. The new rules will curb risks — such as allowing strangers to message children — and require changes to recommendation algorithms and ad targeting where minors are concerned. The bill was drafted following Facebook whistleblower Frances Haugen’s 2021 congressional testimony about the negative effects of social media on children’s mental health. Continue reading California’s Online Child Safety Bill Could Set New Standards

New Android and iPhone operating system updates for smartphones will be made available free this fall. Both Google and Apple have announced improvements to text messaging apps. Notably, Apple’s iMessage will allow iPhone users to edit or recall text messages after they’ve been sent, a much-requested feature over the years. The iPhone’s iOS 16 will also debut a redesigned lock screen. Meanwhile, Google’s Android 13 will have among its upgrades a new and improved wallet app that can store important documents like credit cards and medical records. Continue reading Android 13 and iOS 16 Bring Smartphone Upgrades This Fall

The U.S. military, the Internal Revenue Service (IRS), Federal Bureau of Investigation (FBI), the Drug Enforcement Administration (DEA) and Department of Homeland Security (DHS) are reportedly among the agencies that have been buying citizens’ location data from commercial services. Now, a Treasury Department inspector general report has indicated that this practice is illegal without first obtaining a warrant. The agencies in question say they are buying commercially available data from those who have consented to having their data collected. Continue reading Treasury Department May Put an End to Location Data Sales

Google stated that, on January 18, a day before the release of Chrome 88, it will require that every extension publicly display its privacy policies and developers will be limited with what they can do with the collected data. Meanwhile, Apple stated that its mandatory app privacy “nutrition labels” program applies to its own apps as well as those from third-party developers. Apple and Google also banned data broker X-Mode Social from collecting location information from mobile devices using their operating systems. Continue reading Apple and Google to Broaden and Clarify Key Privacy Policies

During the coronavirus pandemic, the U.S. federal government, via the Centers for Disease Control and Prevention, state and local governments, is receiving analyses of people’s movements — based on location data from millions of mobile phones — in “certain areas of geographic interest.” The data, provided by the mobile advertising industry, is being used to understand how such movements may be impacting the spread of coronavirus. MIT researchers are also debuting a project to track COVID-19 patients via a phone app. Continue reading Government, MIT Analyze Location Data For Spread of Virus

Microsoft reports that 41 percent of those using voice assistants are concerned about “trust, privacy and passive listening.” Amazon, Apple, Google and Microsoft, the major voice assistant providers, rely on humans to review collected voice data — although most people are unaware of this. Bloomberg also delved into Amazon’s Alexa team following a report that the company reviews audio clips from commands. Five employees familiar with the program revealed they can “in some cases easily find a customer’s home address.” Continue reading New Reports Reveal Unsettling Facts About Voice Assistants

At a hearing at the House Judiciary Committee, Google chief executive Sundar Pichai faced tough questions about how his company handles data privacy and disinformation by foreign actors. Republicans on the Committee also grilled him about a perceived anti-conservative bias, which Pichai staunchly denied, saying Google uses a “robust methodology” on all topics “without regards to political ideology.” Unconvinced, these lawmakers pointed to videos and emails from Google executives expressing dislike of right-leaning ideas. Continue reading Google CEO Sundar Pichai Faces House Judiciary Committee

Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data

Although Nielsen already offers tools to help track when consumers buy products in-store after seeing online ads, the measurements company has inked an agreement with Foursquare to create an improved product. Location data company Foursquare will offer information which, combined with Nielsen’s marketing tools, will offer a more complete picture of consumer activity. The new capabilities will come at a price. Nielsen digital measurement clients will be required to buy into the version with Foursquare data included. Continue reading Nielsen and Foursquare Ink Partnership for In-Store Visit Info

This last Monday, Facebook began gradually introducing a new feature, Marketplace, which, similar to Craigslist, lets users buy and sell items. The app will be first introduced to users in the U.S., Australia, New Zealand and United Kingdom, and will also be available on the desktop in the next few months. Because most Facebook users access the site via mobile phones, Marketplace will provide better location data for matching buyers and sellers than Craigslist. Since the launch, however, Facebook has been dealing with illegal items for sale. Continue reading Facebook Launches Marketplace, Battles Sale of Illegal Items

Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

California Governor Jerry Brown last week signed a new law designed to protect digital privacy rights. The California Electronic Communications Privacy Act (CalECPA) mandates that a warrant is required in order for state law enforcement agencies or investigators to compel businesses to turn over metadata or digital communications such as emails, texts, and cloud-stored documents. Additionally, it requires a warrant for the tracking or searching of electronic devices. The White House, meanwhile, has backed down on its battle with tech companies over encrypted data of digital devices. Continue reading CalECPA: California Governor Signs Landmark Privacy Law

U.S. Senator Al Franken (D-Minnesota) highlighted the findings of a just-released GAO (Government Accountability Office) report focusing on the privacy implications of facial recognition technology. The report details concerns about the practices of companies that collect, use and store massive amounts of personal information. Franken, chair of the Judiciary Subcommittee on Privacy Technology and the Law, pointed to the report’s findings as more proof that federal standards are needed. Continue reading GAO Report Looks at Privacy Concerns of Facial Recognition