Google has updated transaction policies to allow for blockchain-based digital content, such as NFTs, to be placed within content distributed through its mobile software marketplace Google Play. Google has been slow to warm to blockchain integration, and the new approach comes with strict transparency requirements. If tokenized digital assets are part of an app or game “developers must declare this clearly,” Google explains, adding that “developers may not promote or glamorize any potential earning from playing or trading activities.” These stipulations intend to prevent the hype that has attached itself to so much blockchain activity from infiltrating Google Play. Continue reading Google Updates Policies Regarding Blockchain in Play Store

This week, Google began rolling out a video game and app subscription service, Play Pass, with 350 games and apps, priced at $4.99 per month. The service first debuted on Android devices in the U.S. and will be unveiled in additional countries over the next few months. Google is also readying Stadia, a streaming video game service for big-budget titles. Play Pass arrives just a few days after Apple unveiled Apple Arcade, with over 100 games — most of them exclusives — at the same monthly price. Continue reading Google Debuts Game Sub Service Similar to Apple Arcade

In a Federal Trade Commission workshop, Nintendo, Microsoft, and Sony, the biggest game console manufacturers, have vowed to self-impose regulations requiring video game developers to disclose the odds for loot boxes. The FTC is looking at loot boxes, a system in which players buy “random” packages of in-game items without knowing the odds of getting items they actually want. The trade group Entertainment Software Association (ESA) plans to add warning labels and other policies related to loot boxes. Continue reading Game Industry Takes Steps to Address Loot Box Concerns

According to market research company Newzoo, the United States is on the cusp of becoming the world’s top gaming market at $36.9 billion, the first time since 2015, and supplanting China. Newzoo said its forecast isn’t due to the 2018 freeze on gaming licenses in China, but rather is a reflection of “new console users and in general massive growth in console spending” on both Sony PlayStation and Microsoft Xbox. Newzoo senior market analyst Tom Wijman points out that about 50 percent of U.S. game revenues come from consoles. Continue reading Newzoo Forecasts U.S. Will Top Gaming Market This Year