Facebook unveiled its hyper-local advertising feature this week. “Local Awareness” ads are designed to be more targeted and cost effective by allowing businesses to select a specific area for advertising and the age and gender of the desired audience. Meanwhile, Snapchat CEO Evan Spiegel says, “People are going to see the first ads on Snapchat soon.” The LA-based startup, which makes a mobile app for sharing brief photo messages, attracted investors this year at a $10 billion valuation without any revenue. Continue reading Facebook Debuts Hyper-Local Ads, Snapchat Ads Coming Soon

Christopher Nolan fans and moviegoers interested in the upcoming “Interstellar” can get a sneak peek at the galactic world through a 3D virtual reality experience. Participants will get a chance to wear Oculus Rift headsets and virtually explore the film’s spacecraft, which took two months for the team at Framestore to recreate. The Oculus Rift Interstellar Experience is hitting select AMC IMAX theaters in New York, Houston, Los Angeles and Washington, D.C. before the film opens November 7. Continue reading Oculus Rift Interstellar Experience Coming to IMAX Theaters

The Entertainment Merchants Association will hold its Digital Media Pipeline on October 8 at the Skirball Cultural Center in Los Angeles. Celebrating its sixth year, Digital Media Pipeline is a one-day B2B event that brings together thought leaders to discuss digital delivery of home entertainment. ETC’s Phil Lelyveld will be a featured speaker as part of a next-gen technology panel. ETC community members are invited to attend the conference at the discounted EMA member price of $295. Continue reading EMA to Hold Sixth Annual Digital Media Pipeline Next Week

Oculus unveiled its latest VR headset, currently named “Crescent Bay,” at a Hollywood event over the weekend. Some 800 developers attended Oculus Connect, the company’s first conference, to check out the new device. While not yet commercially available, the prototype promises a more comfortable, natural experience. Crescent Bay features 360-degree motion tracking, integrated headphones and improved ergonomics. It is not the consumer version, but is “sprinting toward” it, explained chief exec Brendan Iribe. Continue reading Oculus Debuts Crescent Bay VR Prototype at LA Conference

Maker of the popular iHeartRadio app, Clear Channel Communications, will rename itself iHeartMedia as it moves further towards digital media following the success of its radio streaming efforts. The iHeartRadio Network, which includes the websites of Clear Channel’s broadcast stations like KIIS in Los Angeles, attracts 97 million visitors per month. The company also sponsors the iHeartRadio Music Festival featuring some of the biggest Top 40 artists in the nation. Continue reading Clear Channel Emphasizes Digital with iHeartMedia Rebranding

To be more competitive, the U.S. Postal Service will cut its prices by as much as 58 percent on certain Priority Mail packages for retailers shipping at least 50,000 packages per year. Both UPS and FedEx believe the price cuts are an unfair way for the USPS to gain an edge in the e-commerce business. Amazon and USPS already have a partnership to deliver on Sundays, but the two organizations are teaming up again to test grocery deliveries in San Francisco. Continue reading U.S. Postal Service to Slash Prices for E-Commerce Retailers

New panoramic screening technology from digital cinema projector company Barco will debut this month with screenings of the 20th Century Fox film, “The Maze Runner.” To create a panoramic image, Barco’s “Escape” theater configuration uses three projectors and three screens — a primary screen front and center, with two angled screens on either side. While the side screens will initially feature footage created using visual effects, Fox is experimenting with camera setups to produce future movies for Escape. Continue reading Fox Film is First to Screen in Barco’s Escape Theater Format

Yekra, a Los Angeles-based startup, distributes movies by embedding them in websites. With Yekra’s improved movie player, websites can directly distribute relevant movies to their visitors, and make money doing it. Website owners can choose movies for their customizable playlists from Yekra’s 250-film library, including blockbusters such as “The Dark Knight,” “The Great Gatsby” and “The Lord of the Rings.” In the past two years, Yekra has made $2.5 million in sales. Continue reading Yekra Adds Blockbusters, Customized Playlists to Movie Player

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

According to a recent Harris poll, 14 percent of respondents and 25 percent of millennials would accept an added fee for same-day delivery of online purchases. The mean price these consumers are willing to pay is $13.90. Customers want faster, but affordable delivery, so startups are taking on the traditional infrastructure approach of Amazon (involving warehouses, vehicle fleets and full-time employees) by rethinking operations and, in many cases, turning to crowdsourced workers. Continue reading Companies Look to Meet Demand for Faster, Cheaper Delivery

The Los Angeles city government put out a request for information regarding the construction of a citywide fiber and Wi-Fi network. Dutch company Angie Communications was the only one to make its full response public. It responded to the RFI with an ambitious plan to build an entire LA fiber network within five years, including the infrastructure for metro and street access. In addition, the company proposes a nationwide 4G cellular network and Wi-Fi network. Continue reading Los Angeles Requests Plans to Build Fiber Broadband Network

The Los Angeles tech scene — from Santa Monica to Irvine to West Adams — has been booming in recent years. According to open source map Represent.LA, there are now 889 startups in the region. Many LA tech entrepreneurs got started with cheap mobile apps that quickly became profitable. They focus on creativity and aesthetics, tap celebrities when needed, and remain open to products designed just for fun. And the sunny LA weather and cheaper rent attracts talent from around the world. Continue reading The Los Angeles Tech Scene is Making a New Name for Itself

Two virtual reality headsets are generating the most attention at the E3 confab in Los Angeles this week — Facebook’s Oculus Rift and Sony’s Project Morpheus. Both are expected to launch commercially during 2015, and may represent a significant business opportunity for producers of immersive entertainment. In addition to the gaming community, Hollywood is expressing strong interest. In fact, many media producers see VR as the next big revolution in entertainment. Continue reading E3 2014: Oculus Rift and Project Morpheus Lead VR Revolution

In the wake of Wii U struggles, Nintendo hopes its E3 announcements this week will please company loyalists and possibly help generate new fans. The company introduced new figurines with NFC chips that will work with its video games. It also announced integration of custom Mii avatars for the upcoming “Super Smash Bros.” fighting game, a new “Legend of Zelda” game coming to the Wii U in 2015, a kid-friendly shooting game called “Splatoon,” and a variety of other new and experimental game titles. Continue reading E3 2014: Nintendo Unveils New Games, Experimental Robots

In addition to games it plans to produce this year, Electronic Arts offered a glimpse of the future at its E3 press conference. CEO Andrew Wilson promised “raw prototypes of what’s to come over the next few years” and “thoughtful reflections on what’s inspiring the future.” Early prototype footage was shown for “Star Wars Battlefront” from DICE, a new game in the “Mass Effect” series from BioWare, and an unnamed first-person game with helicopters, motorcycles and skydiving from Criterion. Continue reading E3 2014: Electronic Arts Puts Focus on Conceptual Prototypes