Toys R Us is the first company to use OpenAI’s generative video platform Sora to produce a commercial, or what is being described as a “brand film.” With a running time of 1:06, the spot depicts company founder Charles Lazurus as a young boy, “envisioning his dreams” for the toy store and mascot Geoffrey the Giraffe. It was co-produced and directed by Los Angeles creative agency Native Foreign co-founder Nik Kleverov, who has alpha access to the pre-release Sora. Toys R Us says that from concept to completed video, the project came together in just a few weeks to premiere at the 2024 Cannes Lions International Festival of Creativity. Continue reading Toys R Us and Native Foreign Create Ad Using OpenAI’s Sora

Amazon has earmarked $230 million to invest in generative AI startups worldwide, providing funding in the form of “AWS credits, mentorship, and education to further their use of artificial intelligence and machine learning technologies.” The initiative will cast a global net, focusing on early-stage companies. About $80 million of that allocation will fund the second cohort of the AWS Generative AI Accelerator, which provides up to $1 million in credits “to each of the top 80 early-stage startups that are using generative AI to solve complex challenges.” Applications for the AWS Accelerator are open through July 19. Continue reading Amazon Commits $230M in AWS Credits for GenAI Startups

Northern California startup Luma AI has released Dream Machine, a model that generates realistic videos from text prompts and images. Built on a scalable and multimodal transformer architecture and “trained directly on videos,” Dream Machine can create “action-packed scenes” that are physically accurate and consistent, says Luma, which has a free version of the model in public beta. Dream Machine is what Luma calls the first step toward “a universal imagination engine,” while others are calling it “powerful” and “slammed with traffic.” Though Luma has shared scant details, each posted sequence looks to be about 5 seconds long. Continue reading Luma AI Dream Machine Video Generator in Free Public Beta

Looking Glass has since 2014 been working to bring holographic display into regular consumer use. Now the Brooklyn-based company thinks it’s found the killer app to make that happen: Looking Glass Go, a pocket-sized display that has a $300 MSRP for June 2024 delivery and features a six-inch screen and built-in Wi-Fi and Bluetooth to enable receipt of “holograms from the cloud.” The Looking Glass Go allows you to “shoot instant spatial photos with your phone” and view them as holograms — “including holographic AIs you can customize, powered by ChatGPT,” the company says. Continue reading Looking Glass Readies Launch of Mobile Holographic Display