Day one of Apple’s WWDC 2023 conference from the company’s headquarters in Cupertino was about much more than the anticipated Vision Pro mixed reality headset. The company introduced a powerhouse Mac Pro with Ultra M2, starting at $6,999, and upgraded Mac Studio desktops with M2 Max or M2 Ultra chips. The macOS Sonoma desktop operating system was among the reveals, along with the new 15-inch MacBook Air. Apple took the wraps off iOS 17 and announced that FaceTime and videoconferencing are coming to Apple TV in 4K with tvOS 17. The company’s watchOS 10 rounded out the new product and software highlights. Continue reading WWDC: Apple Surprises with Product and Software Reveals

An international group of more than 100 television and movie production professionals has petitioned Apple CEO Tim Cook with an open letter requesting improvements to make the company’s Final Cut Pro video editing software more commercially viable. Although generally capable of professional execution and apparently fun to use — qualities that have made it popular among individual creators, amateur and pro alike — Final Cut lacks collaborative features and general awareness among industry decision-makers, signatories say. Posted Tuesday on the eve of the NAB Show using GoPetition, Apple has not yet responded to the communique. Continue reading Film and TV Professionals Request an Improved Final Cut Pro

Apple says its new M1 Ultra chip will give Nvidia’s RTX 3090 — currently the fastest processor on the market — a run for its money. Introduced last week as the power inside the new Mac Studio desktop, the M1 Ultra has a unique architecture, dubbed UltraFusion, which connects two M1 Max chips for an SoC with 114 billion transistors, the most ever in a personal computer chip, according to the company. “M1 Ultra is another game-changer for Apple silicon that once again will shock the PC industry,” said Apple senior vice president of hardware technologies Johny Srouji. Continue reading Apple’s M1 Ultra Is Power and Performance ‘Game Changer’

Two years ago, Apple stated plans to sell Mac computers with its own chips, and now announced it will roll them out in 2021. The company is developing three Mac-specific chips using the 5-nanometer process it will debut this year. The chips, which are expected to be faster than those found in the iPhone and iPad, won’t be able to initially surpass Intel’s performance for Apple’s high-end MacBook Pros, iMacs and Mac Pro. For that reason, Apple will likely first debut a laptop. Apple has used Intel chips since 2005. Continue reading Apple Planning Mac Computers with Own ‘Kalamata’ Chips

Apple’s revenue rose 1 percent to $53.81 billion despite a 12 percent decline in iPhone sales, for the quarter ending June 29. Profit also slumped for the third straight quarter — 13 percent to $10.04 billion. At the same time, per-share earnings of $2.18 surpassed analyst predictions. Apple was able to achieve positive revenue despite lagging iPhone sales by growth in iPad and Mac sales as well as App Store sales, mobile payments and device insurance, which rose 13 percent to $11.46 billion. Continue reading Apple Revenue Rises via iPad/Mac Sales, Services Growth

With a plan to unveil upgrades to three laptops at its annual WWDC conference in June, Apple hopes to boost sagging iPad sales and push back against rival Microsoft. Among the upgrades, the MacBook Pro will get a faster Intel Kaby Lake processor; the 12-inch MacBook will get a faster Intel chip; and the aging 13-inch MacBook Air, which still enjoys robust sales, may get a new processor. The Mac laptops are responsible for 11 percent of Apple’s $216 billion in annual sales, whereas the iPhone accounts for two-thirds of sales. Continue reading Apple Expected to Debut Laptop Upgrades at June Conference

On the 15th anniversary of the first Apple retail store, the company unveiled a new design for its 477 physical outlets. In the face of a slump in sales, the redesigned stores are one more way to bring in customers, existing and new, to buy products and bask in the Apple lifestyle. The first to open is in San Francisco’s Union Square. The two-story building features 42-foot-tall glass doors that expose the interior to the street, special displays on photography, music and more room to wander and play with Apple products. Continue reading Apple Redesigns Retail Stores, Opens San Francisco Flagship

With the release of its new Apple Watch line slated for April, Apple has reportedly ordered five to six million units to meet anticipated first quarter demands. The order accounts for all three models, which includes the Apple Watch, Watch Sport and Watch Edition. According to close sources, Apple’s order primarily consists of the Apple Watch Sport and Apple Watch Edition models. It plans to up the production of its Watch Edition in the second quarter to exceed one million units per month.   Continue reading Apple Preps for its Apple Watch Rollout with High Volume Order

LaCie’s Little Big Disk Thunderbolt 2 is an external storage drive with four times the data transfer speed of USB 3. The $1,300 device is unique in its ability to handle two simultaneous streams through a single cable, making it ideal for transferring large 4K video files. It can support daisy chaining up to six peripherals, such as other hard drives, cameras and monitors. The chipsets for the technology are already built into the Mac Pro and the latest MacBook Pro with Retina display. Continue reading New $1,300 LaCie Thunderbolt 2 External Drive is Lightning Fast

In addition to the new iPads unveiled yesterday, Apple made several announcements regarding its hardware and software products. The new MacBook Pro and MacBook Air laptops will go on sale immediately, while the $2,999 Mac Pro desktop will ship before the end of the year. Apple’s iWork and iLife suites of office and creative software are now free with every hardware purchase. Another surprise is the company’s decision to offer its Mac operating system, OS X Mavericks, as a free download. Continue reading Apple Takes New Direction by Offering Free Operating System

Apple is expected to hold its next invitation-only event on Tuesday, October 22. On the eve of the holiday rush, Apple is preparing to unveil a slate of updates including the company’s fifth-generation iPad, the new Mac Pro and OS X Mavericks. The new 9.7-inch iPad is expected to be thinner and lighter, featuring Apple’s latest A7X processor and possibly its new Touch ID fingerprint sensor. A second-generation iPad mini is also anticipated. Continue reading Apple Gears Up to Unveil iPad Updates Prior to the Holidays

Apple opened its Worldwide Developers Conference in San Francisco yesterday with a 2-hour keynote address that re-emphasized the company’s coolness factor, its ability to innovate and a return to a focus on design. Apple introduced its much anticipated iTunes Radio music service, new MacBook Airs with improved battery life, a super-fast cylindrical Mac Pro, the Jony Ive-designed iOS 7 with redesigned icons and distinct functional layers, and a new Mac operating system dubbed “Mavericks.” Continue reading WWDC: Apple Unveils New iOS, Cylindrical Mac Pro and More