It was clear from the SMPTE Future of Cinema sessions and the Post Production World sessions on VR that the NAB community has moved beyond defining virtual reality to how to address specific challenges and questions. Industry leaders gathered in Las Vegas to discuss the latest in VR production and post production, covering areas such as audio, video, hardware and more. Discussions during the pre-NAB weekend sessions also addressed compelling issues related to augmented reality, artificial intelligence, deep learning — even ethics, PR and marketing. Continue reading NAB 2017: Pre-Conference Sessions Examine Virtual Reality

NAB and the Entertainment Technology Center at USC are coproducing a Virtual Reality Summit at the annual NAB Show on Wednesday, April 20, from 1:00-5:00 pm at the Las Vegas Convention Center. The half-day summit will address key concepts and lessons learned regarding VR production. Hands-on practitioners will discuss the technical and business aspects of producing content in this emerging marketplace, which some consider to be a new media type and art form. You can register for the Virtual Reality Summit and learn more about the NAB conference at the event’s website. Continue reading NAB and ETC to Present Virtual Reality Summit in Las Vegas