With the presidential election and the Tokyo Summer Olympics, television networks expected robust advertising in 2020. But MoffettNathanson noted that, with the Olympics postponed and presidential campaigns muted due to the coronavirus pandemic, advertising revenue is expected to drop 12 percent; the WARC research group predicted that will pencil out to a $25.5 billion loss in spending. Although viewership has exploded during the shutdown, research firm Kantar said that companies have cut advertising budgets more than 40 percent. Continue reading TV Ad Budgets Dwindle, Productions Shut Down in Pandemic

In the midst of its legal battle with Qualcomm, Apple is designing next year’s products with modem chips from Intel or MediaTek. According to sources, Apple has taken this step because San Diego-based Qualcomm has not supplied the software necessary to test its chips in the Silicon Valley company’s iPhone and iPad prototypes. However, Qualcomm argues this point and is now suing Apple for failing to abide by the terms of its software license. Apple filed a federal suit against Qualcomm in January, claiming it unfairly blocks rivals and charges excessively steep patent royalties. Continue reading Apple Looks to Other Chip Suppliers Amid Qualcomm Dispute

In the wake of Pandora Media hiring a new chief executive, Roger Lynch, the company’s stock rose 4.7 percent on shareholder optimism that the new leader would take the struggling online music service in a better direction. Lynch, who most recently led Sling TV and was previously at Dish Network since 2009, is Pandora’s fourth chief executive in less than two years. Pandora fell from its No. 1 position in music streaming services as it faced competition from Spotify and Apple Music, both of which boast huge song catalogs. Continue reading Pandora Turns to Pay TV in Selecting New CEO Roger Lynch

Google is doubling down on its virtual reality investment with a new $20 version of Cardboard, which uses the smartphone as a screen and a standalone, all-in-one headset that doesn’t need to be tethered to a smartphone, computer or game console. Up until now, Google, which has sold five million Cardboard VR viewers since late 2014, has been seen as experimenting with VR. With the new VR headset — and appointment of Clay Bavor as its first VR chief, Google is entering the VR arena in earnest. Continue reading Google Updates Cardboard, Develops Standalone VR Headset

Despite a sticker price of $599 for its new Rift VR headset, Oculus VR has already sold out its preorders, resulting in an extension of its shipping date. The headset, over $100 more expensive than originally predicted, also requires the processing power of a PC that costs in the vicinity of $1,000. Starting in February, Oculus will sell a bundled headset/PC for $1,499. The expense of the Rift is justified, say observers, since its quality needs to sell VR to a public that has, in the main, never experienced virtual reality. Continue reading Oculus Aims for High-End Virtual Reality with $600 Headset