Rovi has completed its $1.1 billion cash and stock deal to acquire DVR pioneer TiVo and, in an unusual move, announced that it would rename itself after the company it just purchased. The company also unveiled TiVo UX, its new on-screen user experience that integrates programming options from multiple platforms for a seamless search and recommendation interface. The new UI — featuring TiVo’s innovative Prediction tech — is designed to access content from TV and mobile sources quicker and easier, in an effort to “allow every device to become a primary screen for video consumption.” Continue reading Rovi Renames Itself TiVo After Buyout, Launches UX Interface