Toys R Us is the first company to use OpenAI’s generative video platform Sora to produce a commercial, or what is being described as a “brand film.” With a running time of 1:06, the spot depicts company founder Charles Lazurus as a young boy, “envisioning his dreams” for the toy store and mascot Geoffrey the Giraffe. It was co-produced and directed by Los Angeles creative agency Native Foreign co-founder Nik Kleverov, who has alpha access to the pre-release Sora. Toys R Us says that from concept to completed video, the project came together in just a few weeks to premiere at the 2024 Cannes Lions International Festival of Creativity. Continue reading Toys R Us and Native Foreign Create Ad Using OpenAI’s Sora

Swedish fintech company Klarna, whose online payments platform claims to work with 500,000 merchants worldwide, is debuting an AI-powered shopping lens. As with in-app lens tools from Google and Amazon, the Klarna lens lets shoppers snap pictures of items or styles then use its app to find out where to buy using a “search and compare” filter. Klarna claims its camera feature can visually identify over 10 million items and match them with more than 50 million store offers. “Klarna uses AI to translate the image into a search term,” turning it into “a shoppable item,” the company explains. Continue reading Klarna AI Image Search Takes Aim at the E-Commerce Space

Digital Black Friday shopping was brisk, with a record $9.12 billion spent, according to Adobe. Online sales were up 2.3 percent year-over-year for Friday, November 25, the day after Thanksgiving. Also a hit, Buy Now Pay Later payments increased by a whopping 78 percent over the prior week, beginning November 19, with inflationary pressures seeming to drive that pattern. Adobe tracks transactions on retail websites. Total seasonal revenue is estimated to top-out at $209 billion, Adobe says, noting that Cyber Monday alone accounted for $11.3 billion. U.S. consumers also spent more time and money shopping in stores on Black Friday than they did the same day last year. Continue reading Report: 2022 Online Sales Sets Another Record, Says Adobe

Facial recognition software company Clearview AI has agreed to limit U.S. sales of its identity database to businesses and other private actors as part of a lawsuit settlement. The case, brought by the American Civil Liberties Union (ACLU) and other groups, was filed in state court in Illinois, where the Biometric Information Privacy Act (BIPA) is considered the nation’s strongest data privacy law. The lawsuit alleged that Clearview routinely scraped images of state residents from the Internet without obtaining their permission or making them aware of the practice. Continue reading Clearview to Limit Sales After Settling Illinois Privacy Lawsuit

Consumers spent $10.7 billion on Cyber Monday, representing a 1.4 percent decrease compared to last year. The sales drop marks the first time that Adobe Analytics reported a decrease in spending on a major shopping day (the firm has been tracking e-commerce since 2012). Adobe still anticipates record-breaking online shopping activity through the overall holiday season. According to the web analytics firm, U.S. consumers spent $109.8 billion online from November 1 through Cyber Monday, marking an 11.9 percent jump over 2020 for the same period. Continue reading Adobe Analytics Reports a First Time Drop for Cyber Monday

Amazon’s planned department stores will leverage technology to boost clothing sales. The company is testing concepts such as having customers use their phones to scan QR codes of apparel they’re interested in so employees can place the items in a dressing room. Customers could then request alternative items using a touchscreen that may prompt with additional suggestions based on their taste. Amazon is considering opening department stores next year, primarily as a way to sell clothing from Amazon’s private labels as well as select third-party brands that sell on Amazon.com. Continue reading Amazon Plans High-Tech Department Store Dressing Rooms

Amazon revealed its plans to open brick-and-mortar retail stores in the United States, with the first locations slated for California and Ohio. Amazon stores will be about 30,000 square feet smaller than most department stores, similar to smaller versions opened by Bloomingdale’s and Nordstrom. The stores will give Amazon another outlet to sell its electronics and private-label goods, but what other brands it might offer aren’t final. Amazon’s dominance in e-commerce contributed to the failure of malls and other physical stores. Continue reading Amazon to Expand Physical Footprint with New Retail Stores

The House Judiciary Subcommittee on Crime, Terrorism and Homeland Security has determined that the use of facial recognition software by law enforcement should be regulated. Subcommittee chair Sheila Jackson Lee (D-Texas) and top Republican Andy Biggs (R-Arizona) agreed that there should be “some kind of meaningful regulation and oversight of facial recognition.” Last month, the Government Accountability Office (GAO) reported that federal law enforcement agencies should do more to prevent facial recognition bias and misuse. Continue reading House Calls for Regulating Use of Facial Recognition Software

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

In a recent survey of consumers, McKinsey & Co. found that nearly 70 percent intend to continue buying online for store pickup, even post-pandemic. It concluded that, within three months, consumers adopted new c-commerce habits that otherwise would have taken ten years. During the pandemic, many more people were forced to try online shopping as well as other remote applications such as medical appointments or workout classes. As a result, all kinds of businesses added or expanded digital services. Continue reading Consumer E-Commerce Behavior Likely to Last Post-COVID

With the coronavirus pandemic spurring online buying, Amazon saw its revenue for the quarter ending March rise 26 percent from a year earlier to $75.5 billion — the highest ever reached for what is ordinarily Amazon’s slowest quarter. According to FactSet, profit fell 29 percent from a year earlier to $2.5 billion, disappointing analysts’ average estimate of $3.26 billion. Amazon hired 175,000 new warehouse and delivery employees, and chief executive Jeff Bezos told investors this is “the hardest time” the company has faced. Continue reading Amazon: Rising Revenue and Technical Operation Challenges

Amazon broke previous records with its Q4 sales, and shares skyrocketed 10 percent in after-hours trading, adding $100 billion to its market value. Profits rose 8 percent to $3.3 billion during the holiday quarter, after suffering a 25 percent decline in Q3 due to the expenses of one-day shipping for Prime members. Q4 revenue rose 21 percent to $87.4 billion from the same period a year earlier.  A FactSet survey showed that earnings per share were $6.47 whereas analysts had predicted $4.04. Continue reading Amazon Reports Booming Sales, Profits, and Share Prices

Online sales boomed this Thanksgiving holiday weekend, with record-breaking $4.2 billion in purchases on Turkey Day, followed by $7.4 billion spent on Black Friday. Although this was a new high — up $1.2 billion from last year’s Black Friday — it didn’t meet Adobe Analytics’ prediction of $7.5 billion. Salesforce reported $7.2 billion in sales, even lower than Adobe’s numbers. Of those numbers, $2.9 billion in sales were conducted on smartphones that day. Top-selling electronics included Apple laptops, AirPods and Samsung TVs. Continue reading Black Friday Experiences New E-Commerce Sales Records

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete with Amazon

Last month, Amazon made a pledge to spend $800 million in efforts to make next-day delivery the new standard. In turn, this put increased pressure on brick-and-mortar rivals like Walmart, Best Buy, Macy’s and many others who are rushing to keep up. And it could mean big deals for the logistics companies that work with those physical retailers. As just one example, the Seattle warehouse space and online order fulfillment startup Flexe just announced a $43 million investment from New York firm Tiger Global Management.

Continue reading Amazon’s One-Day Shipping Plan Boosts Logistics Startups