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Beacon Market Projected to Reach 60 Million Devices by 2019

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July 10, 2014

Beacons, hardware devices that can be detected by mobile apps, have seen interest from fields other than just retail. According to a new report from ABI Research, retail is one of the smallest markets for iBeacon and Bluetooth Low Energy-powered devices. While stores can better communicate with customers via apps — through special offers, alerts and ads — even more interest has developed in asset tracking, personal location, and connected home markets. Continue reading Beacon Market Projected to Reach 60 Million Devices by 2019

Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

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May 8, 2014

Walmart has surpassed online retail giant Amazon in sales growth for the first time in a decade. Global online sales for Walmart rose by 30 percent in 2013 to $10 billion, while Amazon experienced 20 percent sales growth. However, Amazon’s $67.8 billion in online sales are more than six times Walmart’s sales, and Amazon sold more last year than its next 10 largest competitors. To better compete with Amazon, Walmart is investing significantly in e-commerce. Continue reading Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

Will iBeacon Revolutionize Interactions in the Physical World?

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December 13, 2013

Apple’s iBeacon and its Bluetooth Low Energy technology may soon revolutionize the way we interact in the physical world — and it’s already built into most iPhones. The technology is growing as more retail stores install sensors to track shoppers. It is also relatively inexpensive and easy to install. And instead of people having to launch an app or whip out a credit card when they’re out and about, their phones will do it for them — automatically. Continue reading Will iBeacon Revolutionize Interactions in the Physical World?

Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

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November 25, 2013

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

Retail: Pinterest Coming Soon to a Nordstrom Store Near You

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July 9, 2013

Department store chain Nordstrom is bringing Pinterest into its locations with a trial program in order to better engage with its customers both online and in the physical space. The retailer has a significant presence on the social networking site, more than its closest competitors combined. Nordstrom is integrating its products posted on Pinterest with the same products at its retail locations. It is also using Pinterest for its inventory management system. Continue reading Retail: Pinterest Coming Soon to a Nordstrom Store Near You

Google Taps a New Market with Indoor Mapping at Malls and Airports

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December 6, 2011
  • Google is adding indoors maps for select malls, airports and transit stations with the release of Google Maps 6.0 for Android.
  • “Detailed floor plans automatically appear when you’re viewing the map and zoomed in on a building where indoor map data is available,” explains The Official Google Blog. “The familiar ‘blue dot’ icon indicates your location within several meters, and when you move up or down a level in a building with multiple floors, the interface will automatically update to display which floor you’re on.”
  • Initial partnerships include locations in the U.S. and Japan: Mall of America, IKEA, Home Depot, select Macy’s and Bloomingdale’s, Hartsfield-Jackson Atlanta International Airport, Chicago O’Hare, San Francisco International Airport, and others.
  • “Apart from the obvious advantage to users who would now find it easy to navigate through buildings, we also expect the indoor map feature to provide a significant advertising opportunity,” reports Forbes. “Retailer locations in malls and airports would now show up on the map, and they should be interested in highlighting any new deals and promotions on the map users as soon as users enter the building.”
  • Last month, Google announced that more than 200 million Android devices have been activated worldwide, more than double what was reported by the company in May.

NFC App Review: Katie Boehret Offers Her Two Cents on Google Wallet

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September 22, 2011
  • As reported on ETCentric yesterday, Google Wallet rolled out this week. The technology allows you to pay for products and services by merely swiping your phone over a “tap payment” terminal (only MasterCard PayPass-enabled terminals right now). While only the Nexus S 4G phone is currently supported, there will be more phones coming soon that include the NFC (near field communication) chip.
  • Reporting for All Things D, Katie Boehret took the mobile app for a test drive. “I’ve been trying Google Wallet in Washington, DC, and Palo Alto, California, and I find it delightfully easy to use,” she writes. “Though still in its infancy, it isn’t hard to imagine digital payments catching on and becoming commonplace.”
  • Boehret points out that only the Citi MasterCard can be added to Google Wallet for now, but a Google Prepaid Card can accept other credit cards, and Google says other cards are coming (the company is working with Visa, Discover and American Express).
  • PayPal and Square are working on their own digital-payment systems, both of which do not require the NFC chip, so they will work on many phones.
  • Beyond payment, Google Wallet will let you register your store loyalty and gift cards (expect to see this from the likes of CVS, Macy’s and American Outfitters); however, you cannot register forms of ID, suggesting that despite its ease-of-use, the app is not a replacement for your wallet.
  • “Google Wallet can’t hold your driver’s license or other official forms of identification, so even if it takes off and works everywhere, you’ll still have to carry your license with you,” concludes Boehret.

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