After using its media genome technology to map audience preferences for films, data insights firm Katch is branching into television in a deal with AMC Networks. AMC will leverage Katch’s insights in support of its linear networks and streaming services. The proprietary Katch Media Genome dataset has more than 2,500 unique data points on everything from context and cinematography to directorial approach and score. As part of a multiyear deal, “large portions of AMC’s library will be analyzed by hand-classified and trained human content analysts from Katch,” the company says. Continue reading AMC Will Explore Audience Tastes with Analytics Firm Katch

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

In 2020, residents of Madrid, Spain and tourists to that city will be able to visit the Lionsgate Entertainment City at the Estación de Príncipe Pío to experience the worlds of “The Hunger Games” and the “Divergent” series and dine in a restaurant/lounge redolent of “Mad Men.” This center be the first Lionsgate-branded indoor attraction in Europe, and will follow on the heels of the 2019 launch of its NYC-based Times Square Entertainment City, also in partnership with international entertainment operator Parques Reunidos. Continue reading Lionsgate, Parques Reunidos Team on Madrid, NYC Ventures

In partnership with Lionsgate and Starz, Vimeo has opened a TV storefront in the model of iTunes, meaning viewers can purchase shows rather than stream them. Available series include “Orange Is the New Black,” “Casual,” “The Royals,” “Mad Men,” and “Weeds” as well as the entire Lionsgate catalog, which adds “Nurse Jackie,” “Boss,” “Blue Mountain State,” and “Manhattan.” Vimeo has been focused on improving its video-on-demand business, including buying VHX, a video distribution platform, and making its own original content. Continue reading Vimeo Refreshes Creator Pages and Launches New TV Store

Millennials are an age group that keep cable executives up at night. Many do not own actual TVs, do not pay for cable, and rarely pay for Internet content. Generally, this generation grew up on free media content. But Netflix offers its original programming in ways that satisfy this generation’s need to have immediate access to content, regardless of when and how. This contrasts with traditional broadcasters airing shows first on TV, then later online. Continue reading Are Millennials More Drawn to Netflix than Other Services?

The experience of watching most online videos has so far been as passive as watching TV. However, several startups are developing new ways of creating interactive videos. These videos give the viewer the ability to select questions for an interview, change the course of a music video, or engage socially with video content. Some also provide content creators with a range of tools to embed websites and layer other content straight into the video. Continue reading Watching Online Video Becoming an Interactive Experience

Yesterday marked a new milestone in media history when original Netflix programs “House of Cards,” “Arrested Development” and “Hemlock Grove” became the first digital-only television shows to be nominated for Emmy Awards. “House of Cards” earned nine nominations, including one for Outstanding Drama, while “Arrested Development” received three noms, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. Horror series “Hemlock Grove” got two nominations. Continue reading Netflix Makes History: Digital-Only Shows Earn Emmy Noms

Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming

Within 24 hours of Sunday’s revival of “Arrested Development,” episodes had reportedly been downloaded more than 100,000 times by file sharers looking to watch season 4 without paying. Copies were made available on various torrent sites shortly after Netflix released all 15 episodes. While the numbers do not compare to downloads of popular shows such as HBO’s “Game of Thrones” and AMC’s “Mad Men,” they still represent a potential issue for Netflix. Continue reading File Sharers Download New Episodes of Arrested Development

Netflix is launching its much anticipated reboot of Fox comedy “Arrested Development” on Sunday. According to social analytics firm NetBase, the show has already generated more than 170,000 social mentions since April 26 (a month before its return), essentially tripling the early social buzz of Netflix series “House of Cards.” However, it’s worth noting that “Arrested Development” has the benefit of being a critically acclaimed show and cult favorite with a rabid fan base. Continue reading Netflix: Arrested Development Return Generates Social Buzz

When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?