On September 9, NBCUniversal will unveil the rebranding of its Sprout cable property into a new network, Universal Kids, to be overseen by Sprout exec Deirdre Brennan. The network will feature family-friendly content from DreamWorks Animation, Illumination Entertainment and Universal theme park attractions. Whereas Sprout targets preschool children, Universal Kids will broaden its reach to children 2 through 11 years old. The first series is “Top Chef Junior,” a version of Bravo’s cooking competition show. Continue reading NBCUniversal Set to Launch Universal Kids Network This Fall

Two recent reports document the trend of U.S. households to use only cell phones and, globally, for mobile networks to be the dominant means of accessing the Internet. The Center for Disease Control and Prevention’s report shows 47 percent of U.S. homes now only use mobile phones. The annual survey of the International Telecommunications Union reveals that there are 7.1 billion mobile subscriptions globally, and more than 95 percent of the earth’s inhabitants are within reach of a mobile network signal. Continue reading Mobile-Only U.S. Homes Grow, Mobile Internet Leads Globally

Anyone who has ever read a story to a child knows the drill: children want to hear their favorite stories over and over again. That’s the major ingredient in Netflix, Amazon Instant Video and Hulu’s success in courting young audiences (and their parents). On-demand video makes it easy for a child to replay, over and over again, his or her favorite TV episodes or movies. Acutely aware of the phenomenon, these companies are actively working to provide video content for the young set, turning toddlers into life-long viewers. Continue reading Netflix and Amazon Aim to Shape Children’s Viewing Habits

DreamWorks Animation is working on new technology that will bring its pre-rendered CGI films to virtual reality headsets like the Oculus Rift and Gear VR. To support headtracking, the company has developed “Super Cinema” technology that pre-renders the entire 360-degree image so that no matter which way a user turns his/her head, the frame is already generated. This technology would allow consumers to have an immersive VR experience even on lower-end hardware. Continue reading DreamWorks Developing 360-Degree Rendering for VR Films

DreamWorks Animation has signed a multiyear deal to produce original series for streaming video service Netflix. While financial details were not disclosed, the companies announced yesterday that more than 300 hours of programming are planned to debut exclusively on Netflix. A kids’ show based on DreamWorks’ summer movie “Turbo” will debut online in December. Netflix will also replace HBO as DreamWorks’ premium subscription video partner, beginning with this year’s theatrical releases. Continue reading DreamWorks Animation Passes on Cable in Favor of Netflix