Maria Ferreras, Netflix VP of business development for EMEA (Europe, Middle East and Africa), explained that Netflix will not discontinue its broadcast partnerships in which it takes global rights outside a production’s territory of origin. Speaking at the IBC Conference in Amsterdam, Ferreras pointed to a production in partnership with the United Kingdom’s Channel 4 as an example. U.K. producers have been concerned that Netflix would cease these partnerships as it gets deeper into local production. The company also reiterated it would not run ads on its streaming service. Continue reading Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

In 2020, residents of Madrid, Spain and tourists to that city will be able to visit the Lionsgate Entertainment City at the Estación de Príncipe Pío to experience the worlds of “The Hunger Games” and the “Divergent” series and dine in a restaurant/lounge redolent of “Mad Men.” This center be the first Lionsgate-branded indoor attraction in Europe, and will follow on the heels of the 2019 launch of its NYC-based Times Square Entertainment City, also in partnership with international entertainment operator Parques Reunidos. Continue reading Lionsgate, Parques Reunidos Team on Madrid, NYC Ventures

Microsoft plans to release Windows 10 as a free upgrade and with new PCs and tablets starting July 29. To celebrate the launch, the company will host fan celebration parties in 13 cities around the world that will feature hands-on demonstrations, live entertainment and interaction with developers from the Windows team. A related global ad campaign will launch next week. The Windows 10 release is also part of Microsoft’s year-long Upgrade Your World initiative “to celebrate those who inspire and empower others.” Continue reading Microsoft Aims to Upgrade Your World with Windows 10 Launch