Netflix is actively exploring partnership options for an ad-supported variation of its video platform. Company CEO Ted Sarandos confirmed last week that the company is speaking to multiple partners. Alphabet’s Google and Comcast’s NBCUniversal have emerged as leading contenders. “We’re talking to all of them right now,” Sarandos said during the Cannes Lions Festival of Creativity advertising conference. “We want a pretty easy entry to the market — which, again, we will build on and iterate in. What we do at first will not be representative of what the product will be ultimately. I want our product to be better than TV.” Continue reading Sarandos Talks Netflix Ad-Supported Tier at Advertising Fest

The release of “Some Girl(s)” marks Vimeo On Demand’s first foray into day-and-date releases. The film was directed by Daisy von Scherler Mayer and written by Neil LaBute, who adapted the script from his own stage play. The film’s “path to viewers through Vimeo On Demand is a highly-visible milestone in the growing direct‑to-consumer distribution movement, as Hollywood and independent creators alike look to bring films to market with greater speed and flexibility,” suggests the press release. Continue reading Feature Film Makes Day-and-Date Debut on Vimeo On Demand