Samsung Bets on Automotive with $8 Billion Harman Purchase
By Rob Scott
November 14, 2016
November 14, 2016
As Apple reportedly scales back its automotive plans, South Korean smartphone competitor Samsung is pushing into the emerging market with its $8 billion acquisition of luxury audio and connected car leader Harman. Auto connectivity has been a “strategic priority” for Samsung, and the transaction will provide the company with infotainment, telematics, security and safety solutions by Harman that are currently found in 30 million vehicles. Samsung also recently expressed interest in paying more than $3 billion for Fiat Chrysler’s Magneti Marelli autoparts business. Continue reading Samsung Bets on Automotive with $8 Billion Harman Purchase