Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App

In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

Continue reading Forrester Sees Growth in Use of Big Data Despite Confusion

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

As part of the “Media Management in the Cloud” conference running at the NAB Show in Las Vegas this week, Brian McKay, executive vice president of production operations at Warner Bros., discussed the challenges and opportunities of moving the studio’s archive into the cloud. In one of the final sessions of the conference, which concluded late Wednesday, McKay appeared onstage with David Cohen, senior editor at Variety, for a one-on-one conversation. Continue reading Warner Bros. Exec Discusses Moving Studio Archive to the Cloud

Twitter profiles will receive a significant design overhaul in the coming weeks. Profile pages will include a large horizontal cover photo and a prominent profile picture, which are unmistakably similar to the look of Facebook profiles. The most popular tweets will also appear larger in the timeline and users can now pin a favorite tweet to the top of their page. Visitors to profiles will be able to filter timelines to include only tweets with photos, videos or replies. Continue reading New Twitter Redesign Emulates Facebook for Mainstream Appeal

Day one of Media Management in the Cloud, a two-day conference co-produced by NAB and the ETC, opened Tuesday morning to a standing-room only crowd in the Convention Center’s South Hall. After a brief welcome by ETC CEO Ken Williams, ETC’s Erik Weaver began the day’s events, noting that almost everything happening at NAB this year seems to have some connection to the cloud. Day one presentations and panels focused on key areas related to cloud services, such as cost, scalability, security, production and storage. Continue reading NAB Cloud Conference Opens to a Packed House in Las Vegas

We saw a number of compelling wearable solutions at CES this month. Now Google has a new project in the health realm of wearables, a smart contact lens for diabetics to help monitor their glucose levels. The lens measures those levels with tears, using a tiny wireless chip and glucose sensor embedded in the lens. Prototypes can generate readings every second, and Google is even looking into inserting LED lights that could alert contact lens wearers to glucose levels that are either too high or too low. Continue reading Google Working on Contact Lens to Monitor Glucose Levels

In December, Google made its IaaS (infrastructure-as-a-service) Google Compute Engine (GCE) available as a full-fledged commercial service, after testing it in preview mode for more than a year. Last week, the company introduced its new Billing API as an easier way for developers to monitor and analyze how much running an application on the Cloud Platform costs. According to Google, the Billing Export offers a new means of accessing usage data, and is available in preview. Continue reading Google Gets Serious About Public Cloud: Previews New API

It looks like Archos, maker of Android devices, will join Pebble, Samsung, Sony and others in the emerging smartwatch market when it debuts new connected devices at next week’s CES. A “Coming Soon” teaser page on the company’s website promises “Archos Smartwatches: the perfect companions for your smartphone.” And the company’s press release suggests new smartwatches will join a collection of other connected devices on display in Central Hall at the Archos booth. Continue reading Archos to Intro Smartwatches and Connected Devices at CES

M-GO, the movie service launched by Technicolor and DreamWorks, recently announced that it is adding LG TVs to its growing list of supported devices. The company is also launching new personal Cards for its Web app, a personalization feature akin to Pinterest for your movies. As part of its expansion strategy, M-GO has ambitious content plans, which possibly include integrating a locker service for access to personal content, in addition to live television. Continue reading Movie Service M-GO Unveils Personal Cards, Considers Live TV

The Visual Effects Society (VES), the industry’s professional honorary society, released “The State of the Global VFX Industry 2013,” a comprehensive strategic analysis of the business drivers impacting all sectors of the VFX industry working in film production and presentation of solutions to mitigate instability. Initial recommendations focus on improving business and financial management acumen among artists and facilities management through training programs and new standards and practices. Continue reading VES Publishes Analysis: The State of the Global VFX Industry

Dell announced at NAB “Dell Create,” a professional consulting service and IT solution provider designed to help content creators — including large broadcast companies and entertainment studios — improve their content workflows with a centralized IT environment. With comprehensive management, implementation and support, Dell is positioning Dell Create as a multi-vendor cloud for content creators that allows customers to worry less about IT and spend more time being creative. Continue reading NAB 2013: Dell Announces Solution for Media Workflows