SiriusXM Updates Streaming App, Introduces Budget Pricing

SiriusXM will roll out a redesigned app and new logo to North America subscribers beginning on December 14, the company announced at its Next Generation event in New York City for industry and press. Along with the new look, the company will debut an updated pricing structure that includes a $9.99 per month Streaming All Access plan aimed at “a new generation of SiriusXM listeners,” the company explained. The new SiriusXM app will first be available in Apple’s App Store, Google Play, and on Amazon Fire devices, with additional platforms and features to come in early 2024. Continue reading SiriusXM Updates Streaming App, Introduces Budget Pricing

Live-Streamed Music Events Prove Effective For Marketing

Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Continue reading Live-Streamed Music Events Prove Effective For Marketing