ATSC president Madeleine Noland presented a “virtual tour” of NextGen TV at CES 2022, where it is again located in the Las Vegas Convention Center lobby. She revealed that, in addition to three displays showing off NextGen TV’s improved visuals, audio and interactivity, ATSC will also highlight products from Gaian Solutions, LG Electronics, Pearl TV, Samsung, Sony and Sinclair Broadcast Group. She also interviewed three executives on their NextGen launches and other activities from 2021 as well as their upcoming plans for 2022. Continue reading CES: An Update on the U.S. Rollout of ATSC 3.0 NextGen TV

The Advanced Television Systems Committee (ATSC), after a year-long hiatus, resumed in-person meetings on August 26 in Washington D.C. The all-day event (also streamed for remote viewing) updated the progress made to deploy the ATSC 3.0 DTV standard (NextGen TV), which will also enable distance learning and automotive applications. ATSC president Madeleine Noland noted that sales of ATSC 3.0 televisions are “now exceeding previous expectations.” For the first time, ATSC 3.0 sets at lower price points are becoming available. Continue reading ATSC Meets in Washington to Report on NextGen TV Rollout

ATSC 3.0 — otherwise known as Next Gen TV — is a dramatic remaking of U.S. broadcast, and, at NAB 2018, a select group of broadcasters and technologists came together to describe actual field deployments of the new system and talk about the potential innovations and opportunities for programming, advertising and return-on-investment. Capitol Broadcasting Company director of engineering and operations Pete Sockett said it best: “UHD works. It just plain works, like it says in the spreadsheet.” Continue reading NAB 2018: ATSC 3.0 Now Live with Next Gen TV Deployments