Apple just opened a new Apple Store in a 94-year-old former landmark movie theater in downtown Los Angeles. The company completed a lavish restoration of the 1927 Tower Theatre, located below 8th and Broadway. Hundreds of Apple fans awaited the opening and many of them met chief executive Tim Cook at the door. Other celebrities at the opening included filmmaker and actor Mark Duplass, singer and producer Finneas, and actor and comedian Paul Scheer. The previous day, historic preservationists were invited to tour the building. Continue reading Apple Unveils Downtown Los Angeles Store in Historic Cinema

NBCUniversal and Snap plan to open a production studio to create original content for mobile devices. Mark and Jay Duplass, who formed creative agency Donut to produce programming for new platforms, will be the first creators for the studio. NBC News already produces “Stay Tuned,” a twice-daily newscast distributed on Snapchat, which drew 29 million unique viewers in its first month. Former NBC Entertainment executive Lauren Anderson will head the new NBCUniversal-Snap studio, to be based in Santa Monica. Continue reading NBCUniversal, Snap to Open New Studio for Mobile Content

Vimeo, the IAC-owned video platform, is now investing in its first original programs. Since its launch, Vimeo has served as a platform for creatives to sell or rent content directly to fans. Vimeo is now funding three projects: the second season of “The Outs,” which debuted online in 2013; a stand-up comedy special featuring Bianca Del Rio, and a short film, “Darby Forever,” from “Saturday Night Live” cast member Aidy Bryant. Vimeo says the new model is also intended to encourage other creators to post content on the site. Continue reading Video-Sharing Site Vimeo Bankrolls First Original Productions