Technicolor and Vubiquity inked a deal to debut an HDR video delivery service to distributors later this year, enabling a large-scale rollout to consumers at a “premium rate.” Vubiquity provides the technology for video distribution to linear channels and on-demand streaming. Technicolor offers its HDR Intelligent Tone Management system, which “upscales” video mastered for existing standards into HDR video, and its HDR distribution technology that lets a single video signal work for HDR TVs and older models. Continue reading Technicolor, Vubiquity Partner on HDR Video Upscaling System

A conversation during CES about the future of 4K UHD TV quickly settled on a single point: 4K without HDR is not a winning proposition. “4K married with HDR will be adopted a lot faster than just plain 4K,” said Technicolor executive Mark Turner. “4K is a binary function: you either have 4K or you’re at 1080p. 4K hasn’t really fired passions in the creative community. HDR does, because then you have a wider color palette and have more detail in the shadows and more highlights.” But both 4K and HDR present challenges. Continue reading 4K UHD with High Dynamic Range Most Likely to Be Adopted

HDR (High Dynamic Range) — which enables a greater range of luminosity that results in enhanced color and contrast — was a feature demonstrated on numerous TV displays at the 2015 CES in Las Vegas. A panel looking at “HDR: Hollywood’s New Creative Tool” brought together studio execs, technologists and display manufacturers to talk about HDR’s advantages and the obstacles in achieving wide adoption. Panelists discussed the new Ultra HD Alliance, the need for standards, and much more. Continue reading CES Panel Discusses HDR as Hollywood’s New Creative Tool

Higher dynamic range in both the cinema and CE viewing experience was a recurring message yesterday at Con-Tech: The 2015 Preview Seminar. The NAB Show and the International 3D and Advanced Imaging Society held a seminar on content and technology trends including 4K production, color gamut, HDR and new workflows. The event, hosted by Paramount Pictures, featured panelists from companies such as Barco, CableLabs, Disney, DreamWorks Animation, Film Magic, Lionsgate, RealD and Technicolor. Continue reading Con-Tech: 4K Production, Color Gamut and High Dynamic Range