Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

Meta is changing its content moderation policies, eliminating third-party fact checking in lieu of a “community notes” model that will be phased in over the coming months, starting in the U.S. The changes were outlined by Joel Kaplan, the company’s new chief global affairs officer, who was promoted following the recent resignation of Nick Clegg, who managed Meta’s public image since 2018 and set up its oversight board. Kaplan says the policy shift “will allow more speech by lifting restrictions on some topics that are part of mainstream discourse and focusing our enforcement on illegal and high-severity violations.” Continue reading Meta Platforms Replaces Fact Checking with Community Notes

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Meta Platforms revenue was up 19 percent to $40.6 billion in Q3 compared to the same period one year earlier. Profit rose to $15.7 billion — a 35 percent increase from 2023. The company believes that its years of investments in adtech, artificial intelligence and the metaverse are starting to pay off. In Q3, Meta reported $23.2 billion in expenses and capital expenditures of $9.2 billion. And the company isn’t taking its foot off the accelerator, having increased its annual spending forecast by $1 billion to a minimum of $38 billion. Additionally, Meta’s advertising revenue for Q3 was just a tick under its high-end spend projection of $40 billion. Continue reading Meta’s Investments in Adtech, AI, the Metaverse Yield Results

Meta Platforms has unveiled Movie Gen, a new family of AI models that generates video and audio content. Coming to Instagram next year, Movie Gen also allows a high degree of editing and effects customization using text prompts. Meta CEO Mark Zuckerberg demonstrated its abilities last week in an example shared on his Instagram account, where he sends a leg press machine at the gym through transformations as a steam punk machine and one made of molten gold. The models have been trained on a combination of licensed and publicly available datasets. Continue reading Meta’s Movie Gen Model is a Powerful Content Creation Tool

Meta’s Llama 3.2 release includes two new multimodal LLMs, one with 11 billion parameters and one with 90 billion — considered small- and medium-sized — and two lightweight, text-only models (1B and 3B) that fit onto edge and mobile devices. Included are pre-trained and instruction-tuned versions. In addition to text, the multimodal models can interpret images, supporting apps that require visual understanding. Meta says the models are free and open source. Alongside them, the company is releasing “the first official Llama Stack distributions,” enabling “turnkey deployment” with integrated safety. Continue reading Meta Unveils New Open-Source Multimodal Model Llama 3.2

Meta Platforms CEO Mark Zuckerberg and Spotify CEO Daniel Ek have joined forces to express displeasure with the European Union’s regulations on artificial intelligence, claiming they are suppressing innovation. That is the opposite of the stated goals of EU lawmakers in passing the regulations. In a joint statement first published in The Economist and then on the Meta and Spotify websites Friday, the duo took aim at alleged EU obstruction to the development of open source AI, suggesting that Europe’s “fragmented regulatory structure, riddled with inconsistent implementation, is hampering innovation and holding back developers.” Continue reading Meta, Spotify Issue Statement Criticizing EU’s AI Regulations

Facebook parent Meta announced better-than-expected earnings for Q2 last week, surpassing Wall Street estimates for revenue and profit. The company plans to continue spending heavily on artificial intelligence and virtual reality, despite significant losses in its AR/VR and metaverse businesses. Meta reported a revenue increase of 22 percent from $32 billion for the same quarter last year, representing four straight quarters of growth exceeding 20 percent. The company noted that net income jumped 73 percent to $13.47 billion. Advertising revenue, largely from Facebook and Instagram, was up 22 percent year-over-year. Continue reading Meta Reports Q2 Digital Ad Growth, Will Continue AI Spending

After 50 years of SIGGRAPH, the conference has come full circle, from high-tech for PhDs to AI for everyone. That was Nvidia founder and CEO Jensen Huang’s message in back-to-back keynote sessions, including a Q&A with Meta CEO Mark Zuckerberg. Huang touted Universal Scene Description (OpenUSD), discussing developments aiming to speed adoption of the universal 3D data interchange framework for use in everything from robotics to the creation of “highly accurate virtual worlds for the next evolution of AI.” As Zuckerberg’s interlocutor, he prompted the Facebook founder to share a vision of AI’s personalization of social media. Continue reading Nvidia Debuts New Products to Accelerate Adoption of GenAI

Meta Platforms CEO Mark Zuckerberg unveiled the latest version of computer vision platform SAM 2, an update on the company’s Segment Anything Model that automates for video what the original SAM did for still images — identifying the edges of an object and isolating it in the frame. Zuckerberg demonstrated SAM 2 as part of a SIGGRAPH 2024 keynote session in which he was interviewed by Nvidia CEO Jensen Huang. “Being able to do this in video and have it be zero shot and tell it what you want, it’s pretty cool,” Zuckerberg said. Meta is sharing the code and model weights for SAM 2 with a permissive Apache 2.0 license. Continue reading Mark Zuckerberg Unveils SAM 2 AI Tech for Segmenting Video

In April, Meta Platforms revealed that it was working on an open-source AI model that performed as well as proprietary models from top AI companies such as OpenAI and Anthropic. Now, Meta CEO Mark Zuckerberg says that model has arrived in the form of Llama 3.1 405B, “the first frontier-level open-source AI model.” The company is also releasing “new and improved” Llama 3.1 70B and 8B models. In addition to general cost and performance benefits, the fact that the Llama 3.1 405B model is open source “will make it the best choice for fine-tuning and distilling smaller models,” according to Meta. Continue reading Meta Calls New Llama the First Open-Source Frontier Model

Meta Platforms CEO Mark Zuckerberg recently announced that the company will test a feature to create AI characters through the AI Studio on Instagram that can engage with fans and respond to messages. “Rolling out an early test in the U.S. of our AI Studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” he wrote. “These will primarily show up in messaging for now, and will be clearly labeled as AI.” Zuckerberg noted the beta test will help the company improve AI characters and will be made “available to more people soon.” Meta launched AI Studio last year to help businesses build custom chatbots. Continue reading Meta Testing AI Chatbots for Instagram Created by Its Users

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro

Meta Platforms has rebranded its Quest VR operating system Horizon OS and is opening the platform to third parties. While licensing terms have not been publicly disclosed, Asus and Lenovo have said they’re going to be designing hardware using the system. Microsoft and Qualcomm are also in round one of the companies on the inside track as Meta positions Horizon OS along the lines of a universal VR standard, not unlike Microsoft’s Windows OS for computers. All four companies have already been working with Meta on VR for Quest or its predecessor, Oculus. Continue reading Meta Opens Mixed Reality OS to Third-Party Hardware Makers

Pursuant to his goal of “building the world’s leading AI,” Meta Platforms CEO Mark Zuckerberg announced Friday that Meta AI is upgrading to Llama 3 concurrent with a rollout of its open-source chatbot across the company’s social platforms, integrating it into the search boxes atop WhatsApp, Instagram, Facebook and Messenger. There is also a website, meta.ai, for those who prefer browser access. Reports of Meta upgrading its social AI capabilities began leaking out early last week, albeit on a more limited test scale than what Zuckerberg announced, which, excepting Threads, is cross-platform. Continue reading Meta AI Assistant Is Launching Across Platforms with Llama 3