WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise

Meta Platforms’ stock price jumped 18 percent Wednesday on Q1 results that while not great were better than expected. Revenue was up 7 percent, to $27.9 billion, the most listless growth rate since Facebook’s May 2012 IPO. Reality Labs, the division driving the company’s metaverse ambitions, beat analysts’ expectations with revenue of $695 million, but the unit lost about $3 billion. Reality Labs is a large investment in a next-generation platform “comparable in value to the leading mobile platforms today,” Meta CEO Mark Zuckerberg said. Continue reading Lowered Expectations Drive Meta Stock Rise on Q1 Earnings

WhatsApp is adding tools so groups of users can come together en masse for private conversations. Called Communities, the feature will enable separate groups to unite under one conversational umbrella supervised by an administrator. Community members will be able to receive updates sent to the entire Community and easily organize smaller discussion groups on topics of specific interest. Rolling out in the coming weeks, Communities will contain powerful admin capabilities, including announcement messages sent to everyone as well as filtering controls that target subgroups. Communities will have the end-to-end encryption of all private WhatsApp conversations.  Continue reading WhatsApp to Introduce Admin-Controlled Community Chats

Meta Platforms’ future plans are coming into focus through leaks and the company’s admission that it plans to take a fee of up to 47.5 percent on digital asset sales transacted through the Meta Quest Store in the “Horizon Worlds” game. By 2024, the company reportedly plans to deliver its first generation high-end wireless AR glasses, developed as Project Nazare, along with a cheaper pair codenamed Hypernova. Meta aims to bundle both models with a wrist-worn controller that “hypothetically” issues instructions direct from the wearer’s mind, leveraging technology the company acquired with the 2019 purchase of CTRL-labs. Continue reading Meta Pushes Forward with Its Plans for High-End AR Glasses

The legislative tide seems to be turning against Apple and its App Store, marking what some note is a shift in attention previously trained on Meta Platforms and its alleged child endangerment through Facebook and Instagram, Amazon’s behavior toward its retailers, and Alphabet’s advertising controls on Google. The Apple attack is building worldwide, as Dutch antitrust watchdog Authority for Consumers and Markets (ACM) on Monday fined Apple $5.7 million over what it says are abusive payment requirements that prohibit developers from using third-party platforms for dating app fees. Continue reading Apple Faces U.S. Legislation, Dutch Fines for App Store Fees

Meta Platforms’ Vishal Shah told attendees of the Interactive Advertising Bureau’s annual leadership meeting that the brave new virtual world his company is conjuring will offer vast opportunities for marketing and promotion without the physical constraints of real estate leases, supply chain snags and geographic inconvenience. Appearing virtually, Shah revved the engines at “The Road to the Metaverse” tour, promising brands an exciting ride, albeit one that may take 10 years to hit cruising speed. Meta is stepping on the gas to get there, investing $11 billion in its Reality Labs VR unit last year.  Continue reading Meta Hypes Numerous Benefits of Metaverse for Advertising

Meta and Snap both appear to have re-focused their social media strategies on video, leading to speculation they’re chasing TikTok, famously the U.S.’s “most downloaded app of 2021,” which at 94 million handily topped the 64 million of the second most popular, Meta’s Instagram. Meta CEO Mark Zuckerberg told analysts last week that even though Instagram’s Reels is the company’s most rapidly growing format, “we also have a competitor that is compounding at a pretty quick rate, too.” ByteDance’s TikTok, Zuckerberg said, “continues to grow at quite a fast rate off of a very large base.” Continue reading Video Emerges as Killer Social App, Everyone Chasing TikTok

Facebook founder Mark Zuckerberg has been busy reinventing his company since the October announcement that the parent entity would name-change to Meta Platforms, where Zuckerberg remains chairman and CEO. Traditional social media engineers and support staff workers at the company, which turns 18 this month, are being urged by managers to reapply for new positions that involve responsibilities in augmented reality and virtual reality, according to reports that say Meta is actively recruiting from tech giants such as Microsoft and Apple to fill thousands of new jobs in hardware and software. Continue reading Meta’s VR Evolution Includes New Cross-Platform 3D Avatars

The immersive experiences Meta Platforms has planned for the metaverse will require processing power beyond what’s possible today, tipping into the quintillions of operations-per-second. But the company has a fix for that. Meta announced Monday that it has been working on a new artificial intelligence supercomputer called the AI Research SuperCluster, that will be the fastest in the world when fully built this summer. Drawing on resources from partners like Nvidia, Penguin Computing and Pure Storage, the effort took two years and involved several hundred people who collaborated remotely through the COVID-19 pandemic for much of the project. Continue reading Meta AI Research Supercomputer Aims to Be World’s Fastest

Instagram is testing a feature that allows creators to charge for premium content, a growing trend as platforms vie for popular personalities that drive traffic and engagement. The Meta Platforms social network introduced the feature last week, saying it will initially be offered on a limited basis in the U.S. “Subscriptions are one of the best ways to have a predictable income — a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time,” Instagram chief Adam Mosseri said in a Twitter post. Continue reading Instagram Begins Testing Subscribed Content from Creators

Meta Platforms shareholders are pressing for changes that address allegations of harm caused by its social platforms, which include Facebook and Instagram, as well as overall governance reforms. An investor group that includes the New York State Common Retirement Fund and Illinois State Treasurer filed eight resolutions to be considered at the company’s annual shareholder meeting, which is expected to be held in May. The proposals include board oversight in reducing harmful content, analysis of the company’s metaverse investment and a review of audit and risk committee, according to public reports. Continue reading Investors Plan Changes for Vote at Meta Shareholder Meeting

The U.S. Senate has introduced the bipartisan Platform Accountability and Transparency Act (PATA), which if passed into law would allow independent researchers to sue Big Tech for failing to provide requested data. The move follows last week’s Instagram hearing, where leaked internal research suggested the platform’s negative effects on the mental health of teens. On December 6, an international coalition of more than 300 scientists sent an open letter to Mark Zuckerberg — CEO of Meta Platforms, the company that owns Instagram and Facebook — requesting the social behemoth voluntarily share research. Continue reading Senate Wants Social Firms to Pay for Holding Back Research

Meta Platforms last week threw open the doors to its “Horizon Worlds” virtual reality, online video platform. The collaborative environment has been in private beta since 2019 and had required an invitation to join. Now adults in the U.S. and Canada can download the free “Horizon Worlds” app and experience CEO Mark Zuckerberg’s vision of the metaverse, as long as they have a Meta Quest 2 and a Facebook account. The playground lets users build things and virtually hang out with as many as 20 people in an environment that feels like being dropped into the OASIS of “Ready Player One.” Continue reading Meta Bumps ‘Horizon Worlds’ Out of Beta in U.S. and Canada

Select Facebook creators in the U.S. will have access to more data and revenue opportunities through the social platform’s new “Professional” mode. Previously exclusive to Facebook Pages, creators can now access audience analytics and, by invite-only for now, earn up to $35,000 per month with qualifying video content through a Reels Play bonus program. For creators who are already using Pages, Facebook is adding a Professional Dashboard to access more insights and productivity tools. The goal is to help creators track shares, reactions and comments to their posts in order to make more informed decisions and grow their audiences. Continue reading Facebook Adds a Professional Mode to Expand Creator Base

Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Continue reading Meta Is Joined by Apple, Various Brands in Metaverse Pursuit