Those who thought Netflix’s losses in Q1 meant consumers were falling out of love with premium SVOD subscriptions overall are wrong, according to research firm Antenna, which has issued a new report indicating the streaming category continues to grow, up 4 percent in Q1 compared to Q4 2021, with a 24.7 percent jump compared to the same period the prior year. The growth the first quarter of 2022 “was largely driven by Peacock and Paramount+,” according to Antenna, which says the “two services combined to add over 6.1 million U.S. subscribers,” 80 percent of category growth. Continue reading Peacock and Paramount+ Generate Bulk of Q1 SVOD Growth

Following pressure from activist investor Elliott Management, Nielsen Holdings announced plans to split the media research firm into two independent publicly traded companies. Nielsen revealed it would create two separate companies by spinning off its Global Connect business. In a deal expected to close in 9-12 months, the two companies will be named Global Connect and Global Media. “Both the Global Media and Global Connect businesses are independently essential to the industries they serve, but each business has unique dynamics,” explained CEO David Kenny, who will stay on as chief exec of the Global Media business.  Continue reading Nielsen Will Split into Two Firms Following Activist Pressure

Microsoft debuted its AI Business School, offering instructional videos and case studies to help business executives create and implement AI within their companies. The school, which is similar to such guides as Andrew Ng’s AI Transformation Playbook, grew out of three years of conversations with customers already implementing AI, as well as the company’s own experiences. Microsoft vice president of AI marketing and productization Mitra Azizirad said the guide will focus on strategy, culture, technology basics and AI ethics. Continue reading Microsoft Opens an AI Business School For Non-Tech Execs

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

With social media, fans have the opportunity to play an important role in the creative process of producing TV shows and YouTube series. At Variety’s Entertainment and Technology Summit earlier this week, the executive producers of the TV shows “Arrow” and “Awkward,” along with the duo behind the online video series “Smosh,” discussed the way they balance taking input from fans while sticking to their own artistic vision, casting decisions, plot twists and more. Continue reading Social Media Provides Helpful Feedback for Show Producers