By
Debra KaufmanNovember 2, 2018
In light of how bad actors use online platforms to sow dissension and disinformation, many beleaguered tech behemoths have added another tool in its arsenal to fight this problem: so-called counterspeech initiatives. The term is based on Supreme Court Louis Brandeis’ statement that the best remedy for bad speech isn’t silence but more speech. YouTube — in addition to Redirect Method, which sends users searching for terrorism-related keywords to videos offering an alternative view — has its Creators for Change program. Continue reading YouTube Grows Investment in Creators for Change Program
By
Rob ScottOctober 22, 2018
In an effort to become more of a personal shopping assistant, Pinterest has introduced product recommendations with its new Product Pin system based on an individual’s tastes. It has also launched a shopping shortcut in the main home feed that provides easy access to a shopping-specific feed and list of shoppable Product Pins by holding down a Home or Style pin to access a shopping tag icon. Pinterest previously rolled out Buyable Pins for direct purchases through the platform in addition to other recommendation features such as Shop the Look and Lens that use machine learning and visual search. Continue reading Pinterest Introduces New Features to Make Shopping Easier
By
Rob ScottOctober 18, 2018
Facebook’s internal investigation into the recent data breach that affected 30 million user accounts has concluded that the hack was the work of spammers disguised as a digital marketing company, and not foreign nationals. Facebook believes the attack was initiated by a group of Facebook and Instagram spammers that intended to make money by means of deceptive advertising. The FBI is continuing its investigation into the hack, which is the worst security breach in the social network’s 14-year history. Continue reading Facebook Says Spammers, Not Nation-State, Behind Breach
By
Rob ScottSeptember 27, 2018
According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps
By
Debra KaufmanSeptember 20, 2018
Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories
By
Rob ScottSeptember 18, 2018
Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content
By
Rob ScottSeptember 14, 2018
In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue
By
Rob ScottSeptember 7, 2018
Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App
By
Debra KaufmanAugust 21, 2018
The Motion Picture Association of America (MPAA) completed its first update of Content Security Best Practices since the Trusted Partner Network (TPN) debuted in April in a joint venture with the Content Delivery and Security Association (CDSA). The TPN is intended to standardize and improve the quality of assessors and reduce the waste of duplicative audits. Current and future vendor assessments will be based on the MPAA Best Practices, built into the TPN platform to create its Common Controls. Continue reading MPAA Debuts First Update of Content Security Best Practices
By
Rob ScottAugust 21, 2018
While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges
By
Debra KaufmanAugust 21, 2018
Amazon is readying its first national campaign for Amazon Music with a push via television, online video, radio and billboards in the U.S., U.K. and Germany. The campaign for its streaming service will feature songs from Ariana Grande, Kendrick Lamar and Queen. With the popularity of Echo and Alexa, Amazon is now paying more attention to its music service, which helps differentiate it from rivals, according to Amazon Music vice president Steve Boom. Apple and Google also offer smart speakers and streaming music services. Continue reading Amazon Promotes Music Services to Pair With Echo Speakers
By
Rob ScottAugust 16, 2018
T-Mobile announced it is partnering with music streamer Pandora and concert promoter Live Nation Entertainment to offer its customers free music, concert deals, special seating and other perks. As competition ramps up to attract new customers, wireless carriers are looking for new ways to reach those consumers without discounting their regular prices. T-Mobile will offer customers a free year of Pandora Plus ad-free music streaming. Customers can also enjoy “Rockstar Status” with discounted tickets, access to last-minute seats, and reservations at sold out shows through Live Nation. Continue reading T-Mobile Teams With Pandora and Live Nation for Music Perks
By
Rob ScottJuly 27, 2018
Facebook aims to beef up Workplace, its enterprise messaging competitor to Slack, with the acquisition of email startup Redkix’s talent and technology. Facebook plans to enhance the communication functionality of Workplace with the Redkix app that combines email, calendar and messaging features. Facebook did not reveal specifics regarding integration of the technology or the acquisition financials. The Redkix app is expected to shut down, while.the company’s employees — including CEO Oudi Antebi and CTO Roy Antebi — will join the Facebook Workplace team. Continue reading Facebook Picks Up Redkix to Enhance Workplace Messaging
By
Rob ScottJuly 25, 2018
AMC Theatres now allows Facebook users to purchase movie tickets in the U.S. directly via the social media platform. “Facebook recently launched a new ticketing platform that allows users to search movies by location and showtime,” reports Variety. “Once a movie and showtime is selected, users have the option to choose the AMC ticketing platform, and are redirected to the AMC Theatres page to finish their transaction.” Facebook already has ticket agreements with online services Atom Tickets and Fandango, but this marks the platform’s first theater chain partnership. Continue reading Moviegoers Can Now Buy AMC Theatre Tickets on Facebook
By
Rob ScottJuly 20, 2018
Streaming video giant Netflix is making a move into satellite radio by launching a commercial-free comedy channel with satellite-radio broadcaster SiriusXM. The two are partnering on a new radio channel dubbed “Netflix Is a Joke Radio” that will draw content from Netflix’s growing library of comedy programs. Netflix also plans to produce original content. The channel will serve as a promotional tool for Netflix’s stand-up specials and ideally drive some of SiriusXM’s 33 million subscribers to the streaming video service. The channel is expected to launch in January 2019. Continue reading Netflix Teams With SiriusXM on New Comedy Radio Channel