Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing

Adobe Systems debuted services utilizing Sensei, its AI feature, to provide analytics, marketing and aid in automating audio ads from cars connected to the Internet. The data thus far is provided via in-car voice assistants and infotainment apps, but will ultimately include entirely autonomous vehicles. The new service puts Adobe at the head of the pack in offering this kind of data analysis; the company is relying on its experience providing similar digital marketing assistance for computers and smartphones. Continue reading Adobe Debuts AI-Powered Service to Monetize Vehicle Data

Numerous brands suspended ad spending on YouTube after they discovered some of their ads were appearing alongside videos featuring objectionable content. Video analytics firm OpenSlate is now offering an auditing service to address the issue. Ad companies such as Horizon Media, Magna Global, Omnicom Media Group and Publicis Media are using the service, hoping “to reassure marketers that their ads on YouTube are appearing alongside content that’s safe for their brands,” reports The Wall Street Journal. OpenSlate also provides “a deep analysis to ensure clients are getting what they pay for when they buy ads on YouTube, such as reaching the right target audience.” Continue reading OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Hundreds of advertisers and agencies that bought ads using Google’s DoubleClick Bid Manager are getting a portion of the money spent refunded, since Google determined that some of those ads ran on websites with fake traffic, otherwise known as ad fraud. Most of the ads were bought during Q2 this year. Not all advertisers are satisfied with the refunds, however, since they account for only a small portion of the costs. Specifically, Google’s “platform fee” ranges from 7 percent to 10 percent of the total purchase. Continue reading Google Responds to Fake Traffic, Issues Advertiser Refunds

Speaking at the Edinburgh International Television Festival yesterday, Snapchat’s head of content Nick Bell said the social platform will likely offer scripted content via Snapchat Shows by the end of the year. However, Bell does not see Snapchat as a broadcast TV killer. “Mobile is the most complementary thing to TV that has been around,” Bell said. “We’re really capturing the audience who are not probably consuming TV at the same rate and pace of engagement that they once were.” He noted that NBC’s “The Voice” and ABC’s “The Bachelor” both experienced a boost in viewer numbers after launching Snapchat offshoots. Continue reading Snapchat Plans to Offer Scripted Content by End of the Year

According to sources, Apple has a budget of about $1 billion to acquire and produce original content this next year, an amount that is roughly half of what Time Warner’s HBO spent on content last year and equal to what Amazon spent in 2013. Apple hopes that with its enormous global purview and marketing capabilities, it can be a serious competitor in the original content arena. With this budget, Apple could purchase or produce as many as 10 TV shows, which could be distributed on Apple Music or a video streaming service. Continue reading Apple Earmarks $1 Billion to Buy, Produce Original TV Shows

Early Netflix executive Mitch Lowe is now in charge of MoviePass, and he plans to drop its movie ticket subscription price to $9.95, which will let customers go to one showing per day at any theater in the U.S. that accepts debit cards. In return, MoviePass pays theaters the full price of each ticket, with the exception of 3D or IMAX screens. The company just sold a majority stake to Helios and Matheson Analytics, a publicly traded data firm. AMC has stated it wants to block MoviePass subscribers. Continue reading MoviePass Cuts Subscription to $10/Month, AMC Fights Back

Following last month’s updates making search and Lens functions more easily accessible via the home feed of Pinterest’s app, the popular photo-sharing and discovery platform has now added the ability to zoom inside Pins for a closer look at images and GIFs. The new feature (presently available for iOS and coming soon to Android) is one of the app’s most user-requested features. It is also joined by an updated visual search for finding specific objects. Interestingly, the same image search is available starting this week without a Pinterest account, via the Chrome browser extension. Continue reading Pinterest Updates its Visual Search, Adds New Zoom Feature

Nielsen will expand its Digital Content Ratings to credit video distributed via Facebook, Hulu and YouTube. According to Jessica Hogue, SVP of product leadership at Nielsen, “These are three of the biggest and most meaningful platforms for media companies and advertisers.” The move “will allow TV network and digital publishers to capture incremental viewing of video on the three digital outlets,” reports Variety, and extends the measurement firm’s push into new media viewership. “Nielsen’s announcement comes as more digital companies are placing new emphasis and added resources on creating video content, rather than pieces of simple text.” Continue reading Nielsen Includes Facebook, Hulu, YouTube in Digital Ratings

An increasing number of YouTube’s 1.5 billion viewers are watching its videos on the living room TV set rather than smartphones. With Internet-connected TVs, users are having an easier time streaming over-the-top content at home, where they can enjoy the content on a much bigger screen. Other over-the-top providers, from Roku to Apple TV, Facebook to Twitter, are experiencing the same kind of migration from smaller digital devices to the TV. That means more advertisers than ever are buying YouTube and its ilk. Continue reading Advertisers Follow YouTube Viewers to Living Room TV Sets

Spotify has inked an agreement to promote podcasts in its app and on bus ads, in exchange for the hosts of those podcasts publicizing Spotify on social media and during their shows. “Reply All,” “Pod Save America” and “The Bill Simmons Podcast,” which cover a range of topics from sports to politics, are the three podcasts that have signed on. With this agreement, Spotify is experimenting with putting resources into programming other than music. Apple currently is the leader in podcast subscriptions. Continue reading Spotify Turns to Podcasts to Expand Content, Boost Ad Sales

Research firm ListenFirst Media reports that the number of branded posts across the Facebook pages of broadcast and cable TV networks and shows increased 115 percent from October 2016 to June of this year. Turner’s Adult Swim (“Rick and Morty”), Turner’s truTV (“Impractical Jokers”) and Fox (“Empire”) were the top networks during Q2 in terms of user engagement. According to Variety, “Dan Riess, Turner’s EVP of content partnerships and co-head of Turner Ignite, said a few years ago the company might have simply distributed a marketer’s content on social media ‘as a favor’ — a value-added extension of a TV ad deal. Now, Turner is selling branded content separately for digital.” Continue reading TV Networks Double Down on Branded Content via Facebook

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Netflix had a major presence at this year’s Comic-Con in San Diego, including an off-site installation to showcase numerous fan favorites, a screening of Adam Wingard’s upcoming supernatural horror-thriller “Death Note” (based on the popular manga series), a well-received trailer for season 2 of “Stranger Things,” and a collection of panels promoting other upcoming projects, including the David Ayer-helmed big-budget feature “Bright,” starring Will Smith. Making such a splash at the 4-day event is a first for Netflix, as the company continues its expansion into feature film projects with larger budgets. Continue reading Netflix Showcases Big-Budget Feature Films at Comic-Con

YouTube is where 1.5 billion people go every month to watch videos for more than an hour a day, and influencers such as brothers Jake Paul and Logan Paul have millions of followers and draw in lots of digital ads. Facebook makes it easier for videos to go viral, but hasn’t had much success in getting viewers to watch videos for more than a few minutes. In an effort to do so, Facebook has turned to live sports, making its own programs and a handful of stars who crave Facebook’s enormous reach more than YouTube’s monetization. Continue reading Facebook Vies With YouTube for Digital Influencer Content