Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

Music streaming service Pandora announced this week that it has acquired Next Big Sound, a company that tracks how popular songs become online and via social networks. Next Big Sound has become a standard for measuring artist popularity through activity on Twitter, Wikipedia, YouTube and other platforms. Terms of the deal have not yet been disclosed. However, in similar data-tracking deals, Spotify paid about $55 million for the Echo Nest last year and Apple paid a reported $50 million in January for Next Big Sound competitor Semetric. Continue reading Pandora Purchases Music Data-Tracking Firm Next Big Sound

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Latest reports suggest that Apple’s anticipated Beats-based streaming music service will be called “Apple Music” and will feature social networking integration for artists. According to those briefed on feature plans, Apple Music will enable musicians to maintain pages within the service to post content such as photos, videos, sample tracks and concert info. Performers will also be able to cross-promote by sharing content from other artists. Additionally, users will be able to like and comment on the artists’ posts. Continue reading New Apple Music Service to Feature Ping-Like Social Features

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

AOL and NBCUniversal have reached a licensing and distribution agreement that will allow the two companies to share and develop content. Shows from NBC, CNBC and Telemundo could start streaming via online video platform AOL On. NBCUniversal and AOL may also start developing original content together to be distributed on the platforms of both companies. The agreement means that advertisers will be able to reach consumers watching this shared content on television as well as mobile and desktop devices. Continue reading AOL and NBCUniversal Plan to Share Content Across Platforms

Yahoo was among the first companies earlier this week to reveal its new slate of digital programming at the Digital Content NewFronts in New York City. The company unveiled 18 new series including shows with celebrities such as Michelle Rodriguez and Naomi Campbell attached. Yahoo’s slate includes a competition show called “Ultimate DJ,” produced by former “American Idol” judge Simon Cowell and a daily news show called “Yahoo News Live,” with Katie Couric set to host. Continue reading Yahoo Announces Digital Content Slate at NewFronts This Week

Amid growing competition in the online video space, Google’s YouTube is trying to hang onto its lead by supporting some of the platform’s biggest stars. The platform will back long-form original series from the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. YouTube and AwesomenessTV have also paired up to create several feature-length films that will debut online and feature YouTube stars. The Google subsidiary is facing competition from Facebook, Yahoo, and even Netflix. Continue reading YouTube to Back Long-Form Content From its Popular Creators

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads

Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

As promised, Twitter is moving forward with new changes to expand its private messaging feature that will allow users to receive private messages from any account. Twitter’s previous messaging policy forbid users from exchanging private messages, unless both users were following one another’s accounts. The new change, a setting option that will have to be manually enabled, may prompt more users to make use of Twitter’s Direct Messaging service, which has yet to gain significant traction. Continue reading Twitter Users Can Change Setting to Expand Direct Messaging

Apple Watch may have surpassed global pre-orders of 2.3 million units last week, according to unofficial figures from KGI Securities analyst Ming-Chi Kuo. The most popular model is the Apple Watch Sport says Kuo, who has an impressive record of predicting sales of Apple devices. If the figures are accurate, they almost double the 1.25-1.5 million in sales projected for the first weekend. Meanwhile, Apple is introducing workshops called ‘Apple Watch Basics’ at its Apple Store locations to show consumers how to use the new wearable. Continue reading Initial Projections Suggest Apple Watch is Beating Expectations

We are past marketing and stunt VR, and now need to move quickly to paid live action VR experiences for the media to succeed, Ted Schilowitz, Fox’s Futurist said during the NMX panel “Why Content Creators Should Care About Virtual Reality” at the NAB Show in Las Vegas this week. Tim Street, board member of the International Academy of Web Television, moderated the panel that also included Cosmo Scharf, the founder of VRLA, Ikrima Elhassan from Kite & Lightning, and Michael Kintner, CEO of 260 Heroes. Continue reading NAB 2015: Why Content Creators Should Care About VR (Panel)