YouTube has made some compelling new changes in the last week. The video site just announced the launch of its “Cards” system, which is designed to eventually supplant annotations. The company also announced its new site, “YouTube for Artists,” essentially a resource guide for music artists promoting their work on YouTube. In addition, YouTube now supports 360-degree video formats in most of its mobile and Internet platforms, a move the company promised earlier in the year to address the growing interest in virtual reality content. Continue reading YouTube Upgrades Support Music Artists and Virtual Reality

Mattel plans to release Hello Barbie, a Wi-Fi connected doll with voice recognition software that allows users to engage in basic conversations with the doll. The tech enabled Barbie, which will be available later this fall for $74.99, is connected to the cloud so that once it records a user’s dialogue, it transmits the information to a server, which then aggregates appropriate responses for the doll. Hello Barbie’s voice recognition software comes from San Francisco startup ToyTalk. Continue reading Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

As part of its “Future of TV” series, the South by Southwest Festival is hosting a number of panels featuring filmmakers who recently produced content for online media. Morgan Spurlock is promoting a new show he created for AOL, and Dan Harmon will discuss “Community” and its move to Yahoo, while CNN and Hulu execs will tackle the evolving landscape of traditional TV and Internet video. Tech companies are investing in more original content while the shift in live TV is forcing media giants to offer more of their content online. Continue reading SXSW Tackles Future of Television with Panels and Premieres

With assistance from DataSift, a leader of brand analytics, Facebook recently launched Topic Data, a product that lets marketers tap into the social media’s hub of user data. For marketers and brands, information about what users are sharing on their Facebook accounts is especially valuable when trying to determine how to best reach key demographics. Facebook says that while marketers will have to this type of data, users’ personal information and identities will remain anonymous. Continue reading Facebook Looks to Compete with Twitter for Data Monetization

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation

According to the Motion Picture Association of America, global box office numbers were up 1 percent in 2014 over 2013, but ticket sales in North America dropped about 5 percent. The MPAA notes that China saw significant growth, a 34 percent increase year-over-year. Global ticket sales climbed to $36.4 billion last year — with $10.4 billion recorded for the U.S. and Canada and $4.8 billion in China. While domestic per capita ticket sales increased among moviegoers 50 to 59 and slightly among those 40 to 49, sales among viewers younger than 40 dropped. Continue reading Sparked by Growth in China, Worldwide Ticket Sales Increase

The fifth season of HBO’s global hit series, “Game of Thrones” is slated to premiere in the U.S. on April 12. This time around, however, the cable network plans to broadcast the series simultaneously worldwide in an effort to combat piracy. When episodes air at 9:00 pm in New York, they will also air at 2:00 am in London and 9:00 am in Hong Kong. While the international air times may seem unusual, HBO hopes they will curtail the number of illegal downloads of what has become the most-pirated TV show in the world. Continue reading HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

When it comes to movie marketing and box office numbers, not all tweets carry the same weight. On average, a single tweet results in more box office revenue when posted four weeks prior to a film’s release date than the week before. The value of a single tweet can fluctuate based on variables such as a movie’s genre or spread of brand awareness from ads aired in weeks prior to the film’s release. Studios can also use Twitter to monitor the effectiveness of their marketing campaigns. Continue reading Social Marketing: The Impact of Tweets on Today’s Box Office

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Tumblr’s new Creatrs initiative aims to pair some of the site’s most popular artists with brands to create a more authentic approach to advertising. With about 420 million monthly viewers, Tumblr has become a popular avenue for brands to target consumers. The problem however, is that brands have yet to figure out how to effectively reach them. The launch of Creatrs is an attempt to educate brands about how to best promote and market themselves on unique social media sites like Tumblr. Continue reading Tumblr Teams its Top ‘Creatrs’ with Brands for Sponsored Ads

Some Lenovo laptops that have shipped since August include a pre-installed adware program known as Visual Discovery by Superfish. While Superfish is designed to serve ads, it reportedly does so in a dangerous way that leaves users vulnerable to hackers. While Lenovo claims that it has investigated the tech and does “not find any evidence to substantiate security concerns,” Internet security analysts suggest a major problem still exists. The Department of Homeland Security warns that Superfish makes users vulnerable to SSL spoofing. Continue reading Security: Government Urges Removing Superfish from Laptops

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

In 2011, Manhattan-based Quirky turned a college student’s idea for an adjustable power strip into a successful retail story. Since then, the company, which has deemed itself somewhat of a digital destination for inventions, has helped commercialize nearly 400 products. Quirky has initiated a corporate partnership program and is gearing its focus towards Internet connected products such as light switches and air conditioners that can be controlled by smartphones or a Wi-Fi network at home.  Continue reading Invention Machine Quirky Puts Emphasis on Internet of Things

Joe Rickett, founder of indie studio American Film Company, believes that movie marketers have been slow to adopt the direct digital sales techniques that have begun showing some success, and are generally of low comparable cost to e-commerce marketers. Rickett has positioned his indie studio to experiment with digital low cost marketing to sell a WWII survival movie titled “Against the Sun,” which had a limited theatrical release and was recently made available on VOD.  Continue reading Indie Film Company Promos WWII Film via Direct Digital Sales

Last week, we reported that Verizon would offer users the ability to opt out of the company’s mobile ad-targeting program, which tags customers with unique codes to track online activity. The move followed complaints from privacy advocates regarding the use of the alphanumerical customer codes known as “supercookies.” Now, three Democratic members of the Senate Committee on Commerce, Science and Transportation are calling for a formal investigation into Verizon’s tracking practices of its wireless subscribers. Continue reading Verizon Could Face Investigation Over Mobile Supercookies