Online streaming earned another boost in credibility last night when Amazon and Netflix both won Golden Globe Awards. Jeffrey Tambor won Best Actor in a TV Comedy for his role in “Transparent.” The show also won for Best Comedy Series (beating Netflix’s “Orange Is the New Black”), a major coup for Amazon. Meanwhile, Netflix was nominated in seven major categories, and Kevin Spacey took home Best Actor in a TV Drama for his work on “House of Cards.” Continue reading Streaming: Amazon and Netflix Make Splash at Golden Globes

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

Google has developed a new measurement tool to determine the number of people who are watching, ignoring or skipping video advertisements. Revenue from digital video ads, although expected to grow in the coming year, still trails far behind the money generated by TV ads. Google aims to use the measurement tool as an effective way to draw marketers to the idea of digital video ads. Neal Mohan, Google’s vice president of display and video advertising spoke about the new tool at CES. Continue reading Google Tool Measures How Consumers Interact with Video Ads

Fox Searchlight has produced a virtual reality experience to promote the film “Wild” starring Reese Witherspoon. The three-minute, 360-degree sequence features Witherspoon as her character in the film as she takes a break from a hike in the woods. Fox Searchlight is planning on showing “Wild – The Experience” at the Consumer Electronics Show and the Sundance Film Festival next month. The immersive experience is compatible with Samsung’s Gear VR. Continue reading Reese Witherspoon Stars in ‘Wild’ Experience for the Gear VR

Cisco Systems is now selling analytics that provide insight into the information gathered by the company’s hardware. Cisco’s “connected analysis” will rely on sensor data from its customers’ pre-installed data transmission networks, providing rapid analysis of consumer activity in a stadium or retail store, for example. Business customers will have the ability to respond to new patterns quickly because the analytics are relayed in real time. General Electric is also planning to relaunch its analytics service. Continue reading Cisco is Offering Real-Time Analysis of Network Sensor Data

Instagram — the photo- and video-sharing app owned by Facebook — announced yesterday that it presently has 300 million monthly active users, up 50 percent in nine months (more than 70 percent of its users are now outside the United States). The new numbers suggest that the social service is more popular than Twitter today (Twitter recorded 284 million monthly active users for Q3). Instagram is looking to leverage its meteoric popularity to engage users in new ways, and draw advertisers at the same time. Continue reading Instagram Now Bigger Than Twitter, Looks to Brand Advertising

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Cambridge, UK-based CSR has developed a new technology that can monitor your every move by tracking information from your mobile device. The technology, known as SiRFusion, was designed to provide users with instantaneous directions for areas that often go undetected by other GPS apps, but also has compelling advertising potential. The technology makes use of GPS, Wi-Fi, Bluetooth and cloud computing to yield accurate results. CSR recently unveiled an SDK for Android developers. Continue reading New SiRFusion Tracking Tech Can Follow People Everywhere

With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

Amazon is partnering with independent hotels and resorts to offer a prepaid booking service via a new site. The initial rollout will feature select locations within hours of New York, Los Angeles and Seattle. The online retailer is expected to collect a standard 15 percent commission for prepaid bookings. Amazon Travel is likely to mirror existing hotel booking sites with pricing details, room availability and photos, and is expected to launch as early as January 1, 2015. Continue reading Amazon Plans to Tackle Travel Services with New Booking Site

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

In attempt to bring new ideas to the table, NBCUniversal invited 300 developers, marketers and designers to partake in a weekend long hackathon to help the media company address some of its most common challenges when it comes issues such as movie releases and television audience retention. While the hackathon offered $25,000 in cash prizes, it was also an opportunity for attendees to access tools for building software applications and NBCUniversal to recruit future employees. Continue reading NBCUniversal Hosts Hackathons to Meet Industry Challenges

“Powers,” a scripted series based on a comic book, won’t make its debut on TV, but on Sony’s PlayStation gaming console. PlayStation consoles have long offered video streaming apps, but this is the first time that Sony has created an original scripted series for the gaming system. Sony is hoping that the series will encourage more people to buy the $50 PlayStation Plus membership, which include access to “Powers” along with free games and online storage. Continue reading Sony to Launch First Scripted Series for PlayStation Console

Pop star Taylor Swift’s new music video “Blank Spaces” comes with an app that offers fans an interactive experience in the video’s pristine mansion setting. The app is available for iOS and Android, and it gives viewers a chance to explore the scenes featured in the music video, see Swift dance just a few feet away, and discover Easter eggs with extras such as Polaroids. This app may point to the future of music videos, and could provide an ideal testing ground for virtual environments. Continue reading Taylor Swift Music Video Offers a New Take on Virtual Reality

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature