The expedited shipping available to members of Amazon’s $99 Prime service may soon become available to external retail sites. Amazon recently secured a partnership with British fashion retailer AllSaints that allows Prime members to enjoy free next-day shipping on all purchases made via AllSaints.com. While Amazon hopes to expand its partnerships with other retail sites, it has already encountered some early resistance from retailers that are weary of the “Prime Pass” program. Continue reading Amazon Introduces “Prime Pass” with British Fashion Retailer

Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

Facebook CEO Mark Zuckerberg imagined that the Oculus virtual reality technology his company acquired would eventually go beyond gaming — and it looks like that trend is already taking shape. Developers from a wide variety of industries are working on new apps for the Oculus Rift that could be used by stock traders, educators, psychiatrists, astronauts, filmmakers and others. The Oculus Rift is making VR more accessible because of its relatively low cost and growing variety of content. Continue reading Oculus Rift Virtual Reality Technology Not Just About Gaming

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Major stores including Walmart, Gap, Rite Aid and CVS will no longer allow the use of Apple Pay. Instead, these companies are trying to push their own app, known as CurrentC, which would enable customers to pay directly with their checking accounts. CurrentC would save the retailers money on credit card transaction fees, but consumers seem to have already adopted ApplePay. In the first 72 hours of the Apple Pay launch, the service registered one million credit cards. Continue reading Retailers Block Apple Pay Despite Early Popularity with Users

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

Japanese startup Crunchers unveiled a system at Tokyo International Film Festival’s content market that will help forecast how a movie will perform in theaters. The system uses big data to determine the success of a movie based on marketing and promotional efforts, word-of-mouth or the “viral effect,” and the timing of the release, and it will only continue to improve its accuracy as it gets more data. Crunchers’ system launches in Japan in November with the U.S. release expected by early 2015. Continue reading Startup Introduces System to Predict Box Office Performance

Pandora’s Artist Marketing Platform will now offer listener data to the artists whose music is featured on the Internet radio service. This data will include number of plays and thumbs up for each song, how many fans have created stations for the artist, along with the listeners’ geographic and demographic breakdowns. Co-founder Tim Westergren uses his experience as a musician to detail how the service will eliminate guesswork and allow musicians to more effectively target their audience. Continue reading Pandora Introduces AMP, Brings Listener Data to its Musicians

According to a new study, prank-based viral videos have recently become the most-shared forms of movie content. In the study, social video advertising platform Unruly analyzed the most-shared movie promos from September 2013 to September 2014. In that time, the six major movie studios generated 3.4 billion views of promotional content. Through the study, Unruly determined that the studios that went beyond the simple trailer were more successful in promoting movies. Continue reading Study Shows Prankverts Currently Most-Shared Movie Content

As HBO and CBS introduce their own streaming video subscription services, they may face a variety of content-related challenges, according to panelists at Variety’s Entertainment & Technology Summit on Tuesday. Companies will need a large catalog of titles if they want to compete with services such as Netflix. Then the content has to be marketed and distributed on a variety of platforms. The panel talked about how hard it is for a subscription service to compete for viewers’ attention today. Continue reading Streaming Video Subscription Services Struggle with Content

Warner Music Group’s artist and label services company WEA has acquired U.K.-based startup Playlists.net. The startup, which allows users to share, upload, and discover Spotify playlists, will still operate as a standalone company. Because the music charts in the U.K. now take streaming music into account, WEA could use Playlists.net’s platform to promote playlists with their artists or track data that could help predict up-and-coming artists or trends in music. Continue reading Warner Music Group Buys Music Curation Startup Playlists.net

Mobile game maker SGN and 20th Century Fox released “Book of Life: Sugar Smash,” a companion mobile game for Fox’s new animated film. The two companies are sharing revenue from the game’s in-app purchases, which could translate to long-term revenue and marketing for both businesses. This revenue-sharing deal could also become a new model of partnership for future gaming and film companies. “Book of Life: Sugar Smash” is a free game available for iOS and soon Android. Continue reading SGN Releases Mobile Game for Fox’s New ‘Book of Life’ Movie

During his keynote address at international television market MIPCOM on Monday, Maker Studios CEO Ynon Kreiz suggested that the future of TV would be short-form content. Kreiz believes that linear television is over for the 12-to-24-year-olds of the millennial generation, a valuable group to the advertising industry. He said that Maker Studios is ideally positioned to leverage this demographic with its user-generated, short-form video content since two-thirds of its 550 million users are millennials. Continue reading MIPCOM: Maker Studios CEO Discusses Shift to Short Videos

The Entertainment Merchants Association gathered leading technology, distribution and content partners at its Digital Media Pipeline 2014 conference held at the Skirball Cultural Center in Los Angeles on Wednesday. The program included updates from the EMA’s Digital Supply Chain working groups and presentation of Digi Awards to “Breaking Bad,” Amazon, Content Bridge, and Disney for outstanding achievements in digital entertainment content, retailing, leadership and innovation. Continue reading Digital Media Pipeline: Awards, Perspective and a Look Ahead

Facebook unveiled its hyper-local advertising feature this week. “Local Awareness” ads are designed to be more targeted and cost effective by allowing businesses to select a specific area for advertising and the age and gender of the desired audience. Meanwhile, Snapchat CEO Evan Spiegel says, “People are going to see the first ads on Snapchat soon.” The LA-based startup, which makes a mobile app for sharing brief photo messages, attracted investors this year at a $10 billion valuation without any revenue. Continue reading Facebook Debuts Hyper-Local Ads, Snapchat Ads Coming Soon