Google Glass was not mentioned during the keynote of the Google I/O developer conference last month, a tactical shift from all the attention the company has been giving the much-hyped wearable. This time around, Google put a larger spotlight on its Android Wear software that powers devices such as smartwatches, which are more affordable than Glass and currently offer more apps. Smartwatches also are not affected by the social obstacles involved with wearing a camera on one’s face. Continue reading Google Turns its Attention to Smartwatches, May Impact Glass

Disney has named the first 11 startups to participate in its 15-week Accelerator program. The diverse first class of tech-driven media and entertainment startups will be mentored by top Disney execs and receive up to $120,000 in seed funding. Mentors will include leaders from ABC, ESPN, Lucasfilm, Marvel, Pixar and Walt Disney Imagineering. The companies will be advised how to best develop effective business plans, product launches and marketing campaigns. Continue reading Disney Accelerator Program Announces its First 11 Startups

Prompted by TV and advertising clients, Nielsen plans to launch its mobile ratings this fall. However, the company says that factoring mobile phones and tablets into TV measurement will roll out slowly based on relatively low adoption and the common practice of time-shifting. According to Nielsen, live TV viewing has remained constant over the last three years, while time-shifting has increased 30 percent — something to consider since most mobile viewing takes place outside of the same-day ratings window. Continue reading Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Shipments of wearables are expected to reach 112 million units by 2018 — enough momentum for advertising companies to start considering new approaches to ads for wearable devices. In order to get an idea of how smartwatches, head-mounted displays, glasses and other gadgets may serve as marketing platforms, mobile-ad tools maker InMobi is developing virtual mock-ups of ads for these devices. Millennial Media and Kiip are among those also pursuing viable wearable-ad technology. Continue reading Wearables: Companies Explore New Advertising Opportunities

The social network Facebook is experimenting again with video in its users’ News Feeds. This time, in the iOS app, Facebook users will now see a carousel of video suggestions after watching their friends’ video creations. This new feature makes it easy for users to watch a series of videos and has the potential to eventually become an advertising tool. Currently, the suggested video player only works with user content that is directly uploaded to Facebook. Continue reading Facebook Offers Video Suggestions to Keep Users Watching

Adtile, a startup that promotes interactive mobile advertising, has raised $4.5 million in Series A funding, with plans to introduce an app-style store for mobile ads. Adtile’s Motion Ads format encourages users to play with ads by shaking and turning their phones. The result could be spilling a virtual coffee cup, for example, that then displays a list of nearby stores. Building these ads can be an extensive process, so the store plans to sell pre-designed and pre-coded Motion Ads. Continue reading Adtile Plans New App-Style Store for Interactive Mobile Ads

YouTube recently started pointing at Internet service providers when it comes to problems with video playback. When a YouTube video experiences buffer or playback issues, a message that reads “Experiencing interruptions?” now appears under the video. Clicking “Find out why” takes users to a new Google page that lists video playback quality for ISPs of different countries. Last month, Netflix posted alerts blaming a crowded Verizon network when customers experienced grainy video. Continue reading YouTube Takes Cue from Netflix, Blames ISPs for Slow Video

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

Evernote CEO Phil Libin believes that as wearable electronics supplant smartphones, apps and ads will increasingly feel out of place. Speaking at the MIT Technology Review Digital Summit, Libin noted that the convenience of wearables such as Google Glass or a smartwatch will rely on the instant delivery of information. Firing up an app or waiting on an ad would likely alienate users. Libin predicts that users will prefer ambient services that run in the background and move forward as needed. Continue reading Evernote CEO Says No Future for Apps and Ads with Wearables

The largest e-commerce company in China, Alibaba Group Holding, has launched a U.S. shopping website as it plans to go public in what is expected to be one of the largest IPOs in history. The new site, 11 Main hosts over 1,000 merchants in categories such as clothing, jewelry and interior goods. The site is currently available to users who sign up and receive an email invitation. Alibaba has invested in a range of U.S. companies over the past year, including e-commere and mobile messaging. Continue reading China’s Alibaba Group Launches U.S. Shopping Site 11 Main

Consumers are bombarded with marketing schemes on their social media sites, and they are growing wary of fake reviews and Facebook likes. A new survey found that marketers are more relaxed about online marketing techniques than consumers are. About 67 percent of consumers believe that hiding negative search results of a business or product is unethical and 71 percent of consumers think it is misleading to create fake accounts to leave positive reviews for businesses. Continue reading Survey Finds Consumers Skeptical of Social Media Marketing

Amazon and Hit Entertainment have teamed up to offer a “content hub,” which will allow preschoolers to watch episodes of a new children’s television show, “Fireman Sam,” alongside ads for related merchandise, such as toys and apparel. “Fireman Sam” episodes will be available exclusively on Amazon, starting with the first 13 episodes released yesterday. The content hub raises questions about children’s advertising, which is usually subject to regulation when it appears on TV. Continue reading Amazon to Sell Kid’s Show and Merchandise via Content Hub

A growing number of Hollywood filmmakers, entertainment industry executives, and video game producers believe virtual reality will be the next big revolution in mass entertainment. Facebook, Sony, and other tech companies are developing the necessary technologies, while entertainment startups and major studios are developing the content. In addition to video games, entertainment professionals are also looking to use VR for marketing, social, and storytelling purposes. Continue reading Future of Entertainment: Hollywood Considers Virtual Reality