Consumers are bombarded with marketing schemes on their social media sites, and they are growing wary of fake reviews and Facebook likes. A new survey found that marketers are more relaxed about online marketing techniques than consumers are. About 67 percent of consumers believe that hiding negative search results of a business or product is unethical and 71 percent of consumers think it is misleading to create fake accounts to leave positive reviews for businesses. Continue reading Survey Finds Consumers Skeptical of Social Media Marketing

Amazon and Hit Entertainment have teamed up to offer a “content hub,” which will allow preschoolers to watch episodes of a new children’s television show, “Fireman Sam,” alongside ads for related merchandise, such as toys and apparel. “Fireman Sam” episodes will be available exclusively on Amazon, starting with the first 13 episodes released yesterday. The content hub raises questions about children’s advertising, which is usually subject to regulation when it appears on TV. Continue reading Amazon to Sell Kid’s Show and Merchandise via Content Hub

A growing number of Hollywood filmmakers, entertainment industry executives, and video game producers believe virtual reality will be the next big revolution in mass entertainment. Facebook, Sony, and other tech companies are developing the necessary technologies, while entertainment startups and major studios are developing the content. In addition to video games, entertainment professionals are also looking to use VR for marketing, social, and storytelling purposes. Continue reading Future of Entertainment: Hollywood Considers Virtual Reality

The Federal Trade Commission released a report urging Congress to require data brokers to be more transparent. Data brokers collect information on nearly all U.S consumers, typically without their knowledge, and create profiles based on online purchases, public records, and online tracking cookies. The FTC recommends creating one Internet site where each company explains their purpose and method of data collection and gives consumers a chance to opt out. Continue reading FTC Report Exposes Depth of Data Broker Info on Consumers

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Following months of expanding its LTE data pipes, Verizon Wireless is now offering improved 4G speeds under its new “XLTE” banner. The carrier is introducing improved performance in areas where it has added AWS wireless spectrum. Verizon promises that XLTE regions will feature double the bandwidth and faster peak speeds. The company says that more than 35 percent of devices operating on its network can take advantage of the added capacity of AWS. Continue reading Verizon Wireless Promises Double the Bandwidth with XLTE

Mortar Data, a New York-based company known for building and hosting custom big data applications, recently announced the launch of a recommendation engine platform that allows anyone to build their own system, and use it with their own data, for free. Recommendation systems are becoming increasingly popular, and have become a gold mine for big companies such as Pandora and Netflix, which use the services to make recommendations based on customer history. Continue reading Mortar Data Makes it Easier to Build Recommendation Engines

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Music-identification app Shazam has landed investments from the industry’s biggest record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment. London-based Shazam’s most recent valuation was $500 million. Its value for the labels involves its potential as a marketing partner. Not only does the app enable users to identify music playing on the radio or TV, but it lets them share a song’s name via social media, download it from iTunes, or stream it via services such as Spotify. Continue reading Major Record Companies Invest $3M Each in Shazam Music App

Japanese mobile giant NTT Docomo is currently planning new wireless trials that could increase the capacity of future mobile networks to 10 Gbps (1,000 times today’s LTE networks). The new radio technologies could become an important part of a future 5G standard. NTT Docomo is working with Alcatel-Lucent, Ericsson, Fujitsu, NEC, Nokia and Samsung to perform lab trials at Docomo’s research & development facility in Yokosuka, which is expected to be followed by outdoor trials in 2015. Continue reading NTT Docomo Plans Trials of New High-Bandwidth Network Tech