The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Continue reading Creators Guild to Serve as Professional Services Organization

Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

Salesforce suggests “the retail industry is again on the precipice of major disruption” based on consumer adoption of artificial intelligence, which is being used to change shopping habits and inform purchases through things like personalization, browsing suggestions and recommendations based on past habits and visualizations. Other popular use cases include AI-generated marketing assets and customer service agents. Based on a study conducted in May and June of this year involving 2,400 shoppers and 1,125 retail decision makers, Salesforce notes that one in six shoppers, or 17 percent, have already used generative AI for “purchase inspiration.” Continue reading Salesforce: 17 Percent of Shoppers Have Used Generative AI

Social image pinboarding and shopping inspiration platform Pinterest touted its recently announced Amazon partnership and AI efforts as part of its Q2 2023 earnings, which showed a 6 percent gain in year-over-year revenue of $708 million, beating analyst expectations. Pinterest announced the multiyear partnership with Amazon that marked a Pinterest first for third-party ads. On the investor call, Pinterest CEO Bill Ready told analysts the company has been testing Amazon ads traffic and is “very pleased” with the early results. When users click on Amazon ads on Pinterest they land on Amazon’s site to complete their purchase. Continue reading Pinterest Touts AI and Amazon Partnership with Q2 Earnings

IBM and Adobe are expanding their partnership to help enterprise clients accelerate their content supply chains using artificial intelligence including Adobe Sensei GenAI, released in March, and Adobe Firefly, now in beta, as well as Adobe’s generative AI models. IBM says it will create a portfolio of Adobe-specific consulting services. Leveraging Adobe’s AI solutions and IBM Consulting services, the companies aim to “help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders’ visibility across design and creative projects.” Continue reading IBM and Adobe Advance AI Content Workflow for Enterprise

Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

Open-world action role-playing game “Diablo IV” has become the biggest out-of-the-gate seller in Blizzard Entertainment history, generating $666 million in global sales within the first five days of its June 6 launch. The game developer equated the record to box-office movie performance, crediting “Diablo IV” for the company’s “biggest opening week of the year.” The online game, which accommodates single or multi-players, combines a gothic atmosphere with monster-slaying. The heroes of Sanctuary, the world in which “Diablo” is set, have already played more than 276 million hours, or more than 30,000 years. Continue reading Blizzard: ‘Diablo IV’ Generates $666 Million in First Five Days

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Twitter 2.0 is ready for takeoff, now that former NBCUniversal advertising chief Linda Yaccarino has been appointed the social media giant’s new CEO. Yaccarino has extensive experience in advertising and has long been one of Madison Avenue’s major power brokers. Twitter, which relies primarily on ad revenue, is still trying to recover from stumbling after Elon Musk alienated sponsors in a series of erratic moves immediately after acquiring the company for $44 billion in October. Musk says he will now focus on product design and technology while Yaccarino concentrates on business development. Continue reading Advertising Exec Linda Yaccarino Named New CEO of Twitter

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

Generative AI has become a buzzword in the business community, resulting in 65 percent of executives in a recent KPMG survey saying they believe the technology will have a high or extremely high impact on their organization in the next three to five years. Yet most say they are unprepared for immediate adoption, with 60 percent estimating they are 12 to 24 months from implementing their first generative AI solution. Fewer than half of respondents say they have the right technology, talent, and governance in place to successfully implement generative AI. Continue reading Enterprise Anticipates AI Impact but Few Execs Are Prepared

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

T-Mobile has agreed to purchase Ka’ena Corp., whose subsidiaries include the Mint Mobile prepaid wireless brand in which actor Ryan Reynolds holds a 25 percent stake, in a deal worth up to $1.35 billion. Terms of the agreement include celebrity spokesman Reynolds continuing in his creative role at Mint, while co-founders David Glickman and Rizwan Kassim remain onboard to manage the brands, which include the Ultra Mobile international wireless offering and wholesaler Plum. Under Glickman and Kassim those adjuncts “will generally operate as a separate business unit,” according to T-Mobile. Continue reading T-Mobile Will Pay Up to $1.35B for Mint Mobile Owner Ka’ena