Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

Open-world action role-playing game “Diablo IV” has become the biggest out-of-the-gate seller in Blizzard Entertainment history, generating $666 million in global sales within the first five days of its June 6 launch. The game developer equated the record to box-office movie performance, crediting “Diablo IV” for the company’s “biggest opening week of the year.” The online game, which accommodates single or multi-players, combines a gothic atmosphere with monster-slaying. The heroes of Sanctuary, the world in which “Diablo” is set, have already played more than 276 million hours, or more than 30,000 years. Continue reading Blizzard: ‘Diablo IV’ Generates $666 Million in First Five Days

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Twitter 2.0 is ready for takeoff, now that former NBCUniversal advertising chief Linda Yaccarino has been appointed the social media giant’s new CEO. Yaccarino has extensive experience in advertising and has long been one of Madison Avenue’s major power brokers. Twitter, which relies primarily on ad revenue, is still trying to recover from stumbling after Elon Musk alienated sponsors in a series of erratic moves immediately after acquiring the company for $44 billion in October. Musk says he will now focus on product design and technology while Yaccarino concentrates on business development. Continue reading Advertising Exec Linda Yaccarino Named New CEO of Twitter

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

Generative AI has become a buzzword in the business community, resulting in 65 percent of executives in a recent KPMG survey saying they believe the technology will have a high or extremely high impact on their organization in the next three to five years. Yet most say they are unprepared for immediate adoption, with 60 percent estimating they are 12 to 24 months from implementing their first generative AI solution. Fewer than half of respondents say they have the right technology, talent, and governance in place to successfully implement generative AI. Continue reading Enterprise Anticipates AI Impact but Few Execs Are Prepared

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

T-Mobile has agreed to purchase Ka’ena Corp., whose subsidiaries include the Mint Mobile prepaid wireless brand in which actor Ryan Reynolds holds a 25 percent stake, in a deal worth up to $1.35 billion. Terms of the agreement include celebrity spokesman Reynolds continuing in his creative role at Mint, while co-founders David Glickman and Rizwan Kassim remain onboard to manage the brands, which include the Ultra Mobile international wireless offering and wholesaler Plum. Under Glickman and Kassim those adjuncts “will generally operate as a separate business unit,” according to T-Mobile. Continue reading T-Mobile Will Pay Up to $1.35B for Mint Mobile Owner Ka’ena

IT pros are grappling with the ways ChatGPT can be worked into the enterprise stack. The generative artificial intelligence from OpenAI has demonstrated the ability to compile reports, craft marketing pitches and write software code, which makes it seem convenient for business use. Yet concerns remain, including potential security risks and sometimes erratic or inappropriate data feedback. In the past week, one third-party tester had ChatGPT pledge love for its interlocutor, while another received a detailed lecture on why cow eggs are bigger than chicken eggs. Continue reading Business World Asks if Generative AI is Ready for Enterprise

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Mobile Electronics Association president Chris Cook quizzed CES panelists on innovations in the smart car space. Accenture digital strategist Monika Minarcin noted that AI doesn’t just power autonomous driving but also voice recognition, digital assistants and precision marketing. At Humanising Autonomy, chief executive Maya Pindeus is using behavioral AI to build a global standard for interaction between people and machines. DarkStar Vision chief executive Joe Scalisi is working on a passive color night vision solution that he believes can “enhance the automotive sector” with rear view mirrors and motorcycle helmets. Continue reading CES: Digital Disruptors Focus on the Connected Car Industry

For four days in Las Vegas, CES 2023 becomes the nucleus of global innovation. The Consumer Technology Association (CTA), owner of CES, predicts a show significantly larger than CES 2022, emerging from two pandemic restricted years on January 5. The annual confab will open more than two million square feet of exhibit space with more than 2,400 exhibitors and the expectation of as many as 100,000 attendees, more than double the last show. ETC@USC will have its team in place, on the ground and online, to explore the show floor and over 175 sessions and keynotes. We’ll be reporting on the latest in AI, Web3, multiverses, image displays and other emerging CE tech impacting M&E. Continue reading CES 2023: What to Expect When the Show Opens in January

LinkedIn is amping up its B2B marketing features designed to give brands an edge in a recessionary climate. In an effort to drive ad spending in the midst of economic uncertainty, the company has introduced a suite of tools — unveiled at the company’s B2Believe marketing summit — that aim to provide granular control over media investments on the Microsoft-owned platform. The new capabilities include ancillary measurement tools and fresh ad formats as well as a Brand Safety hub, allowing advertisers to boost performance on the LinkedIn Audience Network while setting brand safety guardrails. Continue reading LinkedIn Adds B2B Tools to Enhance Brand Safety, Exposure