By
emeadowsMarch 12, 2013
Companies have access to more information than ever before, often from a wide range of sources and generated nearly immediately. Determining how to put Big Data to work has become a major theme for many businesses. The term gets linked to large-scale information companies like Google, Facebook and Amazon, but all sorts of businesses are beginning to make Big Data a central focal point in their strategies. Continue reading Big Data Plays an Increasingly Bigger Role for Companies
By
emeadowsFebruary 22, 2013
Startup gazeMetrix uses computer vision and machine learning to recognize brand logos in photos posted on Instagram and other social media sites. Co-founder and CEO Deobrat Singh leads his company as it tries to analyze images for marketing and advertising purposes. The end goal is making it easier for companies to track and promote brands online and targeted ads. Continue reading Startup gazeMetrix Tracks Brand Images on Social Sites
By
emeadowsFebruary 14, 2013
Netflix bought the original drama “House of Cards” in 2011, committing to two seasons of the then not-yet-filmed show directed by David Fincher and starring Kevin Spacey. The purchase also earned the streaming company headlines as it placed Netflix into a high profile role typically occupied by the likes of HBO. But while Netflix claims its online programming to be commercial free, it is not without advertising. Continue reading Heavy Product Placement for Commercial-Free Online TV
By
Rob ScottFebruary 8, 2013
Google and Disney have teamed with UK app and Web developer Unit 9 to launch a Chrome Experiment to promote Disney’s upcoming film, “Oz the Great and Powerful.” Wired describes it as “Hollywood marketing machine meets tech evangelism in the future of online storytelling.” The project illustrates “the sort of immersive experiences possible when using Web technologies such as WebGL, CSS3, WebAudio, WebRTC, and other HTML5 tools.” Continue reading Disney and Google Launch Stunning Immersive Chrome Project
By
David TobiaFebruary 8, 2013
Computer-driven targeted TV advertising could allow advertisements to reach 18 percent more consumers than traditional television advertising, according to researchers at AT&T Labs. The study used viewing information from cable boxes to determine what demographics watch what shows, and at what times of day. The study then analyzed different advertising patterns for a car manufacturer and a retirement planning/investing firm. Continue reading Targeted TV Ad Model: Road to More Effective Advertising?
By
Rob ScottFebruary 6, 2013
Sunday’s Super Bowl broadcast featured a compelling use of crowdsourcing. To promote its halftime show, Pepsi incorporated thousands of photos submitted by customers as part of its video introduction welcoming Beyonce to the stage. The promotion serves as another interesting example of the growing crowdsourcing phenomenon, which continues to generate innovative new business and marketing approaches. Continue reading Pepsi Turns to Crowdsourcing for Super Bowl Halftime Video
By
Rob ScottFebruary 1, 2013
Twitter is getting ready to launch its advertising API sometime in the first quarter. Many have speculated that 2013 would be the year that the social network would reach the $1 billion mark in advertising revenue. The introduction of mass-market advertising could help achieve this milestone. The API will target large advertisers and their agencies by providing the opportunity to launch scaled-up campaigns across Twitter. Continue reading Sources Indicate Twitter is Ready to Launch Advertising API
By
ETCentricJanuary 23, 2013
Marketing executives expect continued growth for interactive advertising this coming year. “According to AdMedia Partners and its 19th annual survey of industry leaders, nearly one-half (45 percent) of respondents believe digital advertising will grow by 10 percent to 15 percent in 2013,” reports MediaPost. During the past two years, the median growth rate remained consistent at 13 percent, says the report. Continue reading Marketing Execs Anticipate Growth in Interactive Advertising
By
ETCentricJanuary 21, 2013
The relationship between Hollywood and Facebook may be showing signs of strain. While the entertainment industry was quick to embrace the social network as a marketing tool, major studios are now expressing doubt. “Some industry executives are increasingly skeptical that Facebook ads and promotional campaigns that ask users to ‘like’ a movie can deliver big box-office returns,” writes the Los Angeles Times. Continue reading Studios Question the Value of Marketing Movies on Facebook
By
ETCentricJanuary 18, 2013
As we reported earlier this week, Facebook’s new Graph Search allows users to find answers to questions by searching their own connections and personal network instead of going the route of a traditional open Web search a la Google. According to Variety, the new search tool has the potential to “give media companies more firepower to leverage the social network for content discovery.” Continue reading Facebook Graph Search to Open New Doors for Media Companies
By
Phil LelyveldJanuary 11, 2013
USB Cloud offers small, individually serialized USB keys. When the keys are inserted into a USB socket, it automatically seeks out the USB Cloud registry, which then routes the browser to the webpage that you specify in their registry for that serial number. The Osaka-based firm envisions connecting online stores to physical stores, managing digital content, augmenting direct mail strategies, and more. Continue reading CES 2013: USB Cloud for Customized, Specified Web Viewing
By
Adrian PenningtonJanuary 9, 2013
The future of content recommendation and even of editing movies could be at the tip of your finger. Technicolor is demonstrating an R&D project that detects a viewer’s emotional response to content by way of a small sensor worn against the skin of the hand. Biometric data, including heartbeat and temperature, helps measure viewer response. Continue reading CES 2013: Emotion is the Future of Content Discovery
By
Karla RobinsonJanuary 9, 2013
“Technology is a continuum. All the technology that you see in those halls will be in a landfill in 10 years,” said Marc Benioff, chairman and CEO of Salesforce.com, at the CES Brand Matters keynote. “We’re all in this industry because we love disruption.” He and a panel of chief marketing officers talked about how technology has changed marketing, noting the various challenges and opportunities as companies transition over to the cloud. Continue reading CES 2013: The Cloud and Digital Disruption in Marketing