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ETCentricJanuary 23, 2013
Marketing executives expect continued growth for interactive advertising this coming year. “According to AdMedia Partners and its 19th annual survey of industry leaders, nearly one-half (45 percent) of respondents believe digital advertising will grow by 10 percent to 15 percent in 2013,” reports MediaPost. During the past two years, the median growth rate remained consistent at 13 percent, says the report. Continue reading Marketing Execs Anticipate Growth in Interactive Advertising
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ETCentricJanuary 21, 2013
The relationship between Hollywood and Facebook may be showing signs of strain. While the entertainment industry was quick to embrace the social network as a marketing tool, major studios are now expressing doubt. “Some industry executives are increasingly skeptical that Facebook ads and promotional campaigns that ask users to ‘like’ a movie can deliver big box-office returns,” writes the Los Angeles Times. Continue reading Studios Question the Value of Marketing Movies on Facebook
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ETCentricJanuary 18, 2013
As we reported earlier this week, Facebook’s new Graph Search allows users to find answers to questions by searching their own connections and personal network instead of going the route of a traditional open Web search a la Google. According to Variety, the new search tool has the potential to “give media companies more firepower to leverage the social network for content discovery.” Continue reading Facebook Graph Search to Open New Doors for Media Companies
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Phil LelyveldJanuary 11, 2013
USB Cloud offers small, individually serialized USB keys. When the keys are inserted into a USB socket, it automatically seeks out the USB Cloud registry, which then routes the browser to the webpage that you specify in their registry for that serial number. The Osaka-based firm envisions connecting online stores to physical stores, managing digital content, augmenting direct mail strategies, and more. Continue reading CES 2013: USB Cloud for Customized, Specified Web Viewing
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Adrian PenningtonJanuary 9, 2013
The future of content recommendation and even of editing movies could be at the tip of your finger. Technicolor is demonstrating an R&D project that detects a viewer’s emotional response to content by way of a small sensor worn against the skin of the hand. Biometric data, including heartbeat and temperature, helps measure viewer response. Continue reading CES 2013: Emotion is the Future of Content Discovery
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Karla RobinsonJanuary 9, 2013
“Technology is a continuum. All the technology that you see in those halls will be in a landfill in 10 years,” said Marc Benioff, chairman and CEO of Salesforce.com, at the CES Brand Matters keynote. “We’re all in this industry because we love disruption.” He and a panel of chief marketing officers talked about how technology has changed marketing, noting the various challenges and opportunities as companies transition over to the cloud. Continue reading CES 2013: The Cloud and Digital Disruption in Marketing