IT pros are grappling with the ways ChatGPT can be worked into the enterprise stack. The generative artificial intelligence from OpenAI has demonstrated the ability to compile reports, craft marketing pitches and write software code, which makes it seem convenient for business use. Yet concerns remain, including potential security risks and sometimes erratic or inappropriate data feedback. In the past week, one third-party tester had ChatGPT pledge love for its interlocutor, while another received a detailed lecture on why cow eggs are bigger than chicken eggs. Continue reading Business World Asks if Generative AI is Ready for Enterprise

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Mobile Electronics Association president Chris Cook quizzed CES panelists on innovations in the smart car space. Accenture digital strategist Monika Minarcin noted that AI doesn’t just power autonomous driving but also voice recognition, digital assistants and precision marketing. At Humanising Autonomy, chief executive Maya Pindeus is using behavioral AI to build a global standard for interaction between people and machines. DarkStar Vision chief executive Joe Scalisi is working on a passive color night vision solution that he believes can “enhance the automotive sector” with rear view mirrors and motorcycle helmets. Continue reading CES: Digital Disruptors Focus on the Connected Car Industry

For four days in Las Vegas, CES 2023 becomes the nucleus of global innovation. The Consumer Technology Association (CTA), owner of CES, predicts a show significantly larger than CES 2022, emerging from two pandemic restricted years on January 5. The annual confab will open more than two million square feet of exhibit space with more than 2,400 exhibitors and the expectation of as many as 100,000 attendees, more than double the last show. ETC@USC will have its team in place, on the ground and online, to explore the show floor and over 175 sessions and keynotes. We’ll be reporting on the latest in AI, Web3, multiverses, image displays and other emerging CE tech impacting M&E. Continue reading CES 2023: What to Expect When the Show Opens in January

LinkedIn is amping up its B2B marketing features designed to give brands an edge in a recessionary climate. In an effort to drive ad spending in the midst of economic uncertainty, the company has introduced a suite of tools — unveiled at the company’s B2Believe marketing summit — that aim to provide granular control over media investments on the Microsoft-owned platform. The new capabilities include ancillary measurement tools and fresh ad formats as well as a Brand Safety hub, allowing advertisers to boost performance on the LinkedIn Audience Network while setting brand safety guardrails. Continue reading LinkedIn Adds B2B Tools to Enhance Brand Safety, Exposure

The two individuals who once ran MoviePass have been charged with engaging in a criminal scheme to defraud investors of Helios and Matheson Analytics (HMNY), a publicly traded company based in Florida and New York that invested and then took over the subscription-based movie ticketing service. Ted Farnsworth, former chairman and CEO of MoviePass parent HMNY, and Mitch Lowe, former MoviePass CEO, are each charged with one count of securities fraud and three counts of wire fraud. If convicted, the Florida men face possible prison time of 20 years per count. Continue reading Execs Who Ran MoviePass Charged in Alleged Fraud Scheme

Ad tech company DoubleVerify is launching the DV Attention Lab, a new measurement system designed to provide advertisers with more accurate engagement data, an alternative to cookies that the company says will help prevent third-party fraud. More than 50 data points power DoubleVerify’s Authentic Attention metrics, which analyzes ad exposure and consumer response analyzing campaign effectiveness in real time. “Disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency,” DoubleVerify CEO Mark Zagorski says. Continue reading DoubleVerify Offers Brands New Way to Measure Campaigns

Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

Spotify is expanding beyond music and podcasts by adding audiobooks. The company is starting out with just over 300,000 titles, available for purchase in the U.S. “This is just the beginning,” says Spotify, promising a geographic expansion. In June, the audio streamer completed its purchase of global audiobooks distributor Findaway, announced last year. The acquisition was designed to make it a major player on entry, competing with Amazon’s Audible, the nation’s biggest audiobook service. Unlike Audible, Spotify is individually pricing audiobook titles and offering them à la carte, not by subscription. Continue reading Spotify Rolls Out U.S. Audiobook Service with 300,000 Titles

Virtual character developer platform Inworld AI has raised $50 million in a Series A funding round led by Section 32 and Intel Capital. The Mountain View-based startup — one of six companies chosen to participate in the 2022 Disney Accelerator — will create virtual characters for games, the metaverse and other entertainment and marketing applications. Because it is focused on providing an interior life, or “mind,” Inworld AI is platform agnostic, with APIs that work across Unity, Unreal Engine, Omniverse and others. Another convenient feature: it lets developers build characters by describing them in natural language. Continue reading Inworld Raises $50M to Create AI-Powered Virtual Characters

OpenAI’s powerful text-to-image generator DALL-E 2 is still in beta, but businesses are already testing it for commercial use. Apparel firm Stitch Fix has been using it to visualize fabric and color personalization, while Heinz tapped the AI system for a marketing campaign. Cosmopolitan used it to design a magazine cover. Others have leveraged the image engine to generate logos and thumbnails. These early adopters are identifying technical issues that OpenAI says it is addressing as it readies DALL-E 2 for enterprise. Foremost among the complaints is the lack of a dedicated API for public use. Continue reading Businesses Experiment with DALL-E 2, Report Mixed Results

Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

YouTube Shorts, now two years old, is making a splash with the marketing community, which finds the feed of vertically oriented videos of up to 60 seconds a viable alternative to TikTok content. Creators of YouTube Shorts can add music, hashtags and other features. In June, the company said that of YouTube’s more than 2 billion logged-in viewers watching videos each month, about 1.5 billion of them are also watching YouTube Shorts, a statistic that captured the attention of advertisers and the media by surpassing TikTok’s 1 billion monthly users in five years. Continue reading YouTube Shorts Is a Serious Marketing Challenger to TikTok